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< Back to all guests #4 GG Alcock - how the informal economy can disrupt the formal economy, how humans are not dots and slashes and how we are incentivised to be successful not brave 04 February 2024 FIND BELOW 1 Guest Bio 2 Episode Description 3 Show Notes 4 Time Stamps 5 Transcript 1 Guest Bio GG Alcock provides advisory services on the inner workings of 'Kasinomics', a hybrid slang term for township economies ( kasi meaning township, short for lokasie ( Afrikaans for location ) and informal economies. He was the former CEO of the specialist marketing company Minanawe for over 20 years, which led mass marketing and mass activations in this informal space. He and his team used their combined street smarts and intimacy with township life and culture to create numerous campaigns that rolled out in these areas post-1994 - South Africa’s first year of democracy - before the company was sold to French multinational Publicis. GG’s services have been used by local and multi-national companies to help them gain a foothold in the untapped markets of townships, especially as these urban areas emerged from the economic constraints placed on black business owners during apartheid. His extensive experiences across various townships have been captured in his two books, Kasinomics and Kasinomic Revolution (both published by Johannesburg-based TraceyMcDonald Publishers ) and paint a picture of a vibrant, strategic and hard-working space that is often misunderstood by mainstream media and corporates trying to capture a broader market. He has been an activist, a shebeen owner and an entrepreneur a couple of times over, but it is his unique upbringing in a rural Zulu village that sets him apart from others in his field. By his own admission in his first book, Born White Zulu Bred , it is not so much the fact that he speaks Zulu fluently that allows him to access places closed to most white South Africans but that he grew up immersed in Zulu rural life and culture, providing him with a unique perspective afforded to few white South Africans at the time (and even now). ‘I grew up in deep poverty on the banks of the Tugela River. My home was a mud hut with no running water beyond the river that ran below the rocky terrace on which our hut was built. The river was our bath and our laundry. My brother and I were as barefoot and brown as the local Zulu kids and we grew up as Zulus.’ -GG Alcock in Kasinomics 2 Episode Description GG Alcock is not a new voice commenting on the South African economy, but is a voice that bears repeat hearing, as there are still many people, myself included, who do not know what is happening in these informal economies or if we do, understand how and why they tick as they do. As somebody who has a foot each in the informal and the formal economy, and because of his unique upbringing and ‘first-person’ understanding of Zulu culture, he is in a unique position to be a messenger on both, to both sides. The conversation covers a wide range of topics, and includes his thoughts on the misunderstood stigma of South Africa being the most unequal country in the world, what the biggest import - hair extensions! - tells us about our economy, why families from other countries seem to dominate the spaza sector, and how rich township business owners would rather go cashless and pay tax, than bear the risk of storing and carrying millions of rands, in cash. He focuses on why South Africans have reason to be optimistic about their country, how the many economic activities in the townships should be celebrated rather than misrepresented, and why he thinks the formal sector needs to watch out for the ‘revolution that is being unleashed’ by their informal counterparts. He ultimately invites you to remove the prejudices and stereotypes that keep being perpetuated about these informal spaces, to see a space that has the potential and power to liberate the South African economy as a whole - and across the continent, where similar informal spaces hold the same key. Although the term ‘Rainbow Nation’ has been mocked and cast aside as a fake construct, I still quote GG down below because I believe that this quote captures best where his heart lies. ‘This book is about the revolution taking place in this sector, about the unquantified scale and the power of this as an economic engine for countries - and most importantly, as a means of life and success for the majority of our low income populations.’ GG Alcock in Kasinomic Revolution . Elsewhere, in Kasinomics , he writes that: 'There is no glamour in poverty and the drive to escape the poverty I grew up in was a powerful incentive.' It is this upbringing that incentivises GG's interest in seeing the informal sector thrive. 3 Show Notes 00:07 The Matrix is a 1999 science fiction movie and depicts a dystopian future in which humanity is unknowingly trapped inside the Matrix, a simulated reality that intelligent machines have created to distract humans while using their bodies as an energy source. 01:04 Msinga lies about 3 hours inland from Durban in the KwaZulu-Natal Province of South Africa 01:11 Born White, Zulu Bred 01:15 Kasinomics & Kasinomic Revolution 04:00 Daily Maverick is a South African daily online publisher serving up a blend of news, investigations, expert political analysis, and opinion. Not usually associated with ignorant headlines. 04:09 Shoprite is the largest supermarket retailer in Africa, with over 150,000 employees operating in 3,326 stores across the continent. Read their timeline , watch an interview with 'Shoprite King' Whitey Basson or watch an interview with the author of the book 'The Rise and Rule of the Shoprite King' 04:15 Watch 'Good Business' , a documentary about Pick ’n Pay and its founder, Raymond Ackerman. Imdb movie description: 'A man's fight to build an ethical company in an unethical country. The true story of Raymond Ackerman's commitment to grow Pick 'n Pay retail chain, birthed during South Africa's apartheid regime and coming of age in the countries freedom.' Quite a description. 04:46 The Story behind Time's cover in Inequality in South Africa . 04:58 Page 29, Figure 8.1, in the 2021 SA General Household Survey shows that slightly more than eight-tenths (83,6%) of South African households lived in formal dwellings in 2021, followed by 11,7% in informal dwellings, and 4,2% in traditional dwellings. 05:22 Khayelitsha means 'New Home' in isiXhosa (one of South Africa's 12 official languages - it added sign language in 2023) and lies about 30 km outside of Cape Town. 05:32 Read Factfulness - Ten Reasons we are wrong about the world and why things are better than you think. " Factfulness: The stress-reducing habit of only carrying opinions for which you have strong supporting facts." 08:39 A Stokvel is a type of credit union in which a group of people enter into an agreement to contribute a fixed amount of money to a common pool weekly, fortnightly or monthly. This financial system is not unique to South Africa, and exists worldwide. They are also known as Chama in Swahili-speaking East Africa, Tandas in South America, Kameti in Pakistan, Partnerhand in the West Indies, Cundinas in Mexico, Ayuuto in Somalia, Hui in China, Gam’eya in the Middle East, Kye in South Korea, Tanomoshiko in Japan and Pandeiros in Brazil – to name but a few examples. 08:53 ‘Dis kak!’ Afrikaans (one of South Africa's 12 official languages) for ‘That’s bull@#$%^! You are talking rubbish.’ 09:13 StatsSA . 2021 General Household Survey - p.29 Figure 8.1 shows that slightly more than eight-tenths (83,6%) of South African households lived in formal dwellings in 2021, followed by 11,7% in informal dwellings, and 4,2% in traditional dwellings. 09:32 The Gift of the Givers Foundation is the largest disaster response non-governmental organisation of African origin on the African continent. 10:09 Had never heard of this before, am adding it to the reading list: Heineken in Africa 13:01 Spazas. Small convenience stores, often selling staples like bread, milk, cold drinks and cigarettes (staple?:) ), mostly run from homes. I looked for a good definition. Loved this one, from Bogosi Mothshegwa : Spaza Shop Lessons, Lesson #1 : 'Always squeeze the bread 🍞 at the bottom. And check the date if you must' , whose family ran one of these shops, which he likens to 'a mini Pick-n Pay, Checkers or Woolies'. ' It is as convenient as convenient can get. We sold everything, at the same time, there wasn’t everything to buy. It’s the craziest thing, if you desperately needed something, sometimes you wouldn’t find it, but again, you’d find anything and everything you needed.' The term spaza is from the isiZulu language, meaning hidden or camouflaged. Spaza shops are now legalized on the condition that they obtain a trading license in accordance with Business Act 71 of 1991 ) . South African spaza shop market bigger than Shoprite 13:23 The Nielsen Company is an information, data, and market measurement firm. New York based, it a ttempts to provide its clients with valuable insights into global consumer behavior and marketing information. 14:27 Kota - slang word derived from the 'quarter' loaf of white bread that serves as a delicious, carb-loaded, dense 'bowl' containing any number of various artery-clogging and fat-drenched fillings that make it the most satisfying cheap shareable fast food to come out of South Africa. 14:28 Shisanyamas - Follow Bloomberg's Shisa Nyama index for a real picture of the impact of South Africa's inflation. For those who dream of opening a shisanyama business, a first step: A guide to launching a shisanyama business in South Africa . 15:15 Mogodu Mondays 15:21 Tripe is made from the stomach lining of animals and is widely used as a source of low-cost protein. Look at the picture in the link and then understand why GG laughs at my face of, well, horror. I used to look all neutral about tripe, cos it's very uncool to say you don't like it, just like it's uncool to say you don't like oysters. But that phase has passed. 17:03 Fruit & Veg City (established in 1993 in Cape Town and now known as Food Lover's Market ) is a large retail supplier of fresh produce. 'At the heart of the business is a keen desire to be the best green grocers, butchers, cheesemonger and fishmongers'. From their website. 17:09 City Deep Fresh Produce market - now known as the Joburg Market - is the largest fresh produce market in Africa, measuring a total of 65 000m2. Trade takes place in three warehouse-like food hubs (the Fruit Hub, the Potato & Onion Hub and the Vegetable Hub) and four of the halls are populated by wholesalers who sell smaller quantities of the commodities traded at the market. 19:04 Vetkoek , also known as amagwinya, is deepfried bread that is crispy on the outside and warm and fluffy on the inside. They were introduced to South Africa by the Dutch, though I really struggled to find any great info on its history. If you have any, please share! 19:05 Dombolo is steamed bread which can either be made as a loaf or as dumplings. Find the recipe in Dorah Sitole's 40 years of iconic foods . 21:25 ‘Carrying a Checkers’ - in the Dictionary of South African English : ' any plastic supermarket packet with handles', evolved over time because of the ubiquitous packets from Checkers, one of South Africa's largest retail stores. Talk about marketing for free! 21:33 Chappies - South Africa's iconic bubble gum made to outsell America's pink Wicks gum. 25:13 ‘Sissies’ - a derogatory slur for someone who is regarded as cowardly. Of British origin, in the mid-1800s. 25:23 Hearing Grasshoppers Jump - the Story of Raymond Ackerman . Raymond Ackerman is a South African retail icon because he turned Pick 'n Pay into one of South Africa's largest supermarket retailers after buying four stores from the founder in the 1960s. He came from a retailing family; his father Gus founded Ackermans clothing group after World War 1. The Ackermans retail group was later sold to competitor Greatermans, which started the supermarket group Checkers, now part of bigger rival Shoprite. It is at Greatermans where Ackerman started his career in retail, when he was also put in charge of launching the Checkers supermarkets. 28:06 Hawkers are informal traders, often of fruit and vegetables, but also of baked or cooked goods as well as snack foods. 'Don't treat hawkers as a nuisance, they feed the city's poor communities, cheaply and efficiently.' I couldn't believe when I saw that: Hawkers need a licence to operate in Johannesburg . 28:21 Baragwanath taxi rank is a busy taxi rank opposite the Baragwanath hospital in Soweto, Johannesburg. It is 1.4 km long and 50 m wide and has been accurately described as a 'mall without walls' due to the many hawkers that line the rank's road. 30:19 South Africa's 1998 Competition Act and the Competition Commission Rules 34:11 ZCC Church is one of the largest African initiated churches in Southern Africa and the second in Africa. It was founded by Bishop Engenas Barnabas Lekganyanein in 1910 and is known for its distinctive blend of Christian and traditional African religious practices. Lekganyane wanted to establish a Christian church that would accept the lifestyle, culture, political development, and history of Africa. Listen to some beautiful hymns on the official ZCC Youtube channel. 34:14 The Nazareth Baptist Church (Church of Shembe) religion is a combination of Zulu culture and Christianity that has been based on the old testament of the Bible. It is the second largest African initiated church in South Africa and was founded by Isaiah Shembe in 1911. Shortly after the church's founding, Shembe acquired the farm in KwaZulu-Natal that became his holy city of Ekuphakameni. He also established an annual pilgrimage to the sacred mountain of Nhlangakazi, 85km north of Durban. He was noted for his 'dramatic healings, vivid parables and uncanny insights into people's thoughts' . He composed music, wrote many moving hymns , and provided his followers with a rich liturgical tradition based on modified forms of traditional Zulu dancing. 39:13 Model C schools - former white schools in South Africa, that admitted students of all races under the guidance of their governing bodies. This category no longer exists. 40:44 Listen to Efosa Ojomo in AfricanOptimist Episode 1 . 42:05 Tolaram Group and their journey 42:24 Sandton Square, first built as a brutalist high rise building in 1973 and now known as Nelson Mandela Square, is a high-end shopping centre situated in the rich Johannesburg suburb of Sandton. It is marketed as the richest square mile in Africa due to the highest number of millionaires living in this area , as well as being the base for the Johannesburg Stock Exchange and most of South Africa's leading banks and law firms. The 2023 Wealthiest cities report revealed that Johannesburg, home to 6.2 million people, hosts 14,600 high net-worth individuals, thirty of them being dollar centi-millionaires and two are dollar-billionaires. 43:11 Kantar is a London-based and 'the world's leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers the world's.' 44:33 Snail soup or 'Ofe ejula,' is 'a highly revered delicacy among the Igbo people of Nigeria. Ofe Ejula is quite pricey in African restaurants because snails are hard to find.' 44:56 The history of instant noddles (there is even a museum about it! 46:00 Maggi is an international brand of seasonings, instant soups, and noodles that originated in Switzerland in the late 19th century through Swiss entrepreneur Julius Maggi. The Maggi company was acquired by Nestlé in 1947. 50:43 Unilever is a British multinational fast-moving consumer goods company founded in 1929 following the merger of British soap maker Lever Brothers and Dutch margarine producer Margarine Unie. It is headquartered in London, and employs 127,000 people across the world and represents over 400 brand names in 190 countries. As far back as 1883, the UK founder launched Sunlight Soap, a South African kitchen cleaning staple. Omo is Unilever's largest detergent brand and used extensively across Africa. 53:37 Harvard Business School interview with Nando's co-founder Rob Brozin about Nando's. 54:21 Michael House is a private senior school for boys founded in 1896 by the Anglican Church in KwaZulu-Natal, South Africa. 57:18 Tiger Brands is a South African packaged goods company and one of South Africa's oldest ongoing businesses, having started in Newtown, Johannesburg, in 1921. It has produced some of South Africa's most consumed brands, including Jungle Oats, Mrs Ball's Chutney, All Gold Tomato Sauce and Black Cat Peanut Butter. In addition to the company's South African operations, Tiger Brands has direct and indirect interests in international food businesses in Chile, Zimbabwe, Mozambique, Nigeria, Kenya, Lesotho and Cameroon. Corporates move into township economy . 59:45 Value-added tax (VAT) is collected on a product at every stage of the supply chain where value is added to it, from production to point of sale. Currently stands at 15% in South Africa. 01:00:48 Shop2Shop is a South African company founded in 2017 ' Providing informal business owners with better working capital solutions that create opportunities to run a safer and more profitable business. 01:00:49 The Flash Group is 'a South African fintech that strives to make people's lives easier by using technology'. 01:00:50 Kazang 'makes it safe and easy for spaza shops and informal traders to sell prepaid airtime, data, electricity and other services from their devices or the Kazan mobile app. 01:01:31 Selpal - a South African FinTech company that operates specifically in the township and informal economy, or the “Unseen Economy”. 01:02:47 Capitec - Harvard Business Review on ' How Capitec Became South Africa's biggest Bank '. 01:02:48 Standard Bank was established in Port Elizabeth, South Africa, in 1862, then known as The Standard Bank of British South Africa. It started doing business in a tent in Johannesburg, then known as Ferreira's Camp, in 1886, when it became the first bank to open a branch on the Witwatersrand gold fields. 01:02:50 Yoko is a South African fintech start-up offering solutions designed specifically for small business. ' In South Africa, 70% of the adult population use bank cards as their primary form of financial transaction, yet at the same time, fewer than 20% of small businesses are set up with the hardware and technology to accept cards as a form of payment.' 01:04:11 The Unemployment Insurance Fund (UIF) in South Africa gives short-term relief to workers when they become unemployed or are unable to work because of maternity, adoption and parental leave, or illness. It also provides relief to the dependants of a deceased contributor. Pay as you earn (PAYE) or Employees’ Tax refers to the tax required to be deducted by an employer from an employee’s remuneration paid or payable. 01:04:21 ' Business registration in Rwanda typically takes a maximum of 3 days if all the required documentation and information are provided accurately and in a timely manner.' Ease of setting up business in South Africa . 01:04:31 The Companies and Intellectual Properties Commission (CIPC) does registration of companies, co-operatives and intellectual property rights (trademarks, patents, designs and copyright) and maintenance thereof. 4 Time Stamps 01:47 Challenging pessimism: A different perspective on South Africa's economy 02:33 Misconceptions of inequality and unemployment in South Africa 05:39 About perspective: understanding media bias and historical bias 07:29 Examples from township economies 09:56 The Informal Economy: A closer Look at the success stories 12:41 Understanding the consumer: The key to success in the informal economy 12:57 The evolution and success of the spaza sector 28:01 Cooperative competition and an intimate understanding of your customer key in the informal sector 33:09 ‘Counter-Revolutionaries’: the cost of ignoring the township market 34:18 The power of township youth 34:52 Palesa - success of a young township entrepreneur 35:33 ‘Bluetooth’ in township schools - good business 36:23 Misconceptions about township youth 37:45 The success story of a township hair salon owner 38:15 Difficulties in changing stereotypes 40:43 The success of Indomie noodles in Nigeria 41:08 Successful campaign of launching Parmalat cheese slices into townships 49:31 How black business owners struggle to get loans for their business, but not cars 58:08 The importance of recognising the informal economy; ignore at your own peril 01:04:43 The future of the informal economy 01:08:09 The revolution in the informal economy 01:10:06 The importance of financial and legislative support to the informal economy 01:10:11 Conclusion: the power of opening your eyes 5 Episode Transcript AfricanOptimist EP4 GG Alcock .pdf Download PDF • 163KB Back to top ^ Article Lucrative informal economies in our midst , Heather Dugmore GG Alcock, Author & Businessman , the Legacy Project Video The Township Economy. Crossfin Conference Books

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< Back to all guests #10 Gus Le Breton - on influencing EU law, the challenges of processing wild-harvested fruit, the future power of baobab harvesters and the need for ‘courage, my son’ 18 June 2024 FIND BELOW 1 Guest Bio 2 Episode Description 3 Show Notes 4 Time Stamps 5 Transcript 1 Guest Bio Gus Le Breton, widely known as the African Plant Hunter , is a distinguished botanist, entrepreneur and conservationist specializing in the diverse flora of Africa. With a deep passion for indigenous plants, Gus has spent decades exploring and documenting Africa's rich botanical heritage, focusing particularly on the medicinal and nutritional properties of native species. As the Board Chair of the African Baobab Alliance, Gus Le Breton leads initiatives to promote and protect the iconic baobab tree, known for its extraordinary health benefits and ecological importance. Under his leadership, the Alliance fosters sustainable harvesting practices, supports local communities, and drives international awareness and market development for baobab products. He is also on the board of Trustees of the FairWild Foundation , responsible for the the FairWild Standard . The standard ‘has 7 Principles and 24 Criteria addressing three themes: the ecological, socio-cultural and business requirements for sustainable wild collection’. Gus' extensive knowledge and commitment to sustainable development have earned him recognition as a leading voice in the conservation of African plant life. Through his work, he continues to champion the economic potential of indigenous plants, aiming to create sustainable livelihoods while preserving Africa's natural biodiversity. 2 Episode Description It is hard not to think of the Greek myth of Sisyphus when you listen to Gus Le Breton tell the unfolding story of the production and sale of the African indigenous baobab fruit. Much like the Greek king Sisyphus who was condemned by the Greek god Zeus to keep rolling a stone up a hill only to see it roll back down again when he reaches the top, Gus seems to face a new challenge just as he deals with an old one in this telling of his baobab tale. At face value, this episode seems like an entrepreneur’s story of how to create and export an indigenous food. But it is so much more than that. It is the open account of the struggles and successes of an almost 30-year journey to make the unique African baobabs (a keystone species of the planet) economically viable, in the hope that this can reduce poverty for its wild harvesters and lead to the long-term preservation of this ancient resource. It is also a masterclass in the details of what it takes to get to market, influence legislation and create demand for what nature has to offer, but many take for granted. And unlike Sisyphus, Gus did manage to successfully push some big boulders over the hill, and also loves his work and does not see it as punishment, but his cautionary tale still holds. Perseverance is key. A note on Sisyphus In 1942 French writer Albert Camus used the myth of Sisyphus in his book with the same name ‘Le Mythe de Sisyphe’ to illustrate how absurd and meaningless life is. In it he marvels how futile the human need is to find meaning in one’s life, given the ‘unreasonable silence’ of the universe in response. In a surprising twist however, Camus ends on an optimistic note, as satisfaction can be found in the task itself, and not in a short-term outcome. ‘The struggle itself towards the heights is enough to fill a man's heart.’ Camus writes. ‘One must imagine Sisyphus happy.’ 3 Show Notes 00:00:53 Giants of Africa - The Little Big Baobab Book by Dr Sarah Venter 00:01:07 ‘The Panke Baobab in Zimbabwe , which had a circumference of 25.5 m (83 ft 7.9 in) and had nearly 400 m3 (14,126 cu ft) of wood and bark, was at least 2,450 (±40) years old when it collapsed and died in 2011. This not only makes it the oldest hardwood tree to be accurately measured but also the oldest known angiosperm (flowering plant).’ 00:01:16 A guide to South Africa's biggest baobabs: The quest for quiet giants . 00:01:27 The Legend of the Upside-down Tree 00:01:35 A Savannah is a grassy plain in tropical and subtropical regions, with few trees 00:01:46 The three-minute guide to the Boabab fruit 00:02:07 About Gus Le Breton 00:02:30 The African Plant Hunter Youtube channel 00:04:38 Traditional uses and local perspectives on baobab (Adansonia digitata) population structure by selected ethnic groups in northern Namibia and some modern uses 00:13:06 Beauty in Baobab: a pilot study of the safety and efficacy of Adansonia digitata seed oil 00:14:44 Safire is the Southern Alliance for Indigenous Resources 00:15:46 'On behalf of this network, the French NGO CRIAA (later Phytotrade) commissioned specialist research into the properties of the oil. Through this process, MDA was alerted to the potentially high commercial value of marula oil as a cosmetic oil, giving scientific weight to the marketing claims regarding marula’s magical properties, also highlighting commercial potential in the pharmaceutical and food industries. This included the fact that the marula fruit contains up to four times the Vitamin C of oranges, and the oil has a range of properties that make it attractive to the cosmetics industry: Marula oil is naturally processed. This high-stability lipid is under research and development for the natural products and cosmetic sector.' in 'Bridging the Gap: A Strategy for the Commercialisation of Marula Products from the Wild: Creating Incomes for the Rural Poor’ , 2001 00:16:23 Southern African Marula Oil Producers Network - no online presence found for the network, but they features in this interesting presentation: 1st Regional Workshop on Marula Sector Development , November 2019, by Cyril Lombard. Also worth a read; there's lots to learn in this pdf: ’ Catalysing Market Development ’ chapter 9 00:16:35 Marula Natural Products 00:16:53 Body Shop make-up made with marula oil 00:17:41 The Gods Must Be Crazy is a film by South African director Jamie Uys (1921-1996) that came under fire for its stereotypical portrayal of ‘Bushmen’, now referred to as San. In the film, a pilot carelessly throws a Coke glass bottle out the window, and it lands in the middle of a community of San in the Kalahari desert of Botswana. What unfolds is the effect that the one and only Coke bottle, symbolic for throwaway consumption culture, has on this nomadic community, depicted in the film as a group without any violence, crime, punishment or ownership. Read interviews with the director about the 1984 here and here to make up your own mind about some of the criticisms of the movie at the time. 00:21:35 EU Novel Foods Regulatory Framework . Also quite interesting, a short comparison of food regulations around the world . And, some European companies planning to launch in the US or Singapore before EU , because the approval process is quicker and more efficient. 00:21:55 A GMO , or genetically modified organism , is a living plant, animal or microorganism that has been subjected to biotechnology. GMO developers use biotechnology to alter that living organism's fundamental characteristics. Biotechnology includes techniques such as using synthetic genetic sequences to change the organism's genetic material (i.e. DNA or RNA), or forcing the combination of very unrelated organisms that would not normally reproduce in nature. 00:26:06 Phytotrade Africa 's aim is to create social and economic value through the sustainable use and conservation of southern African plant biodiversity. 00:26:45 The European Food Safety Authority is an agency of the European Union set up in 2002 to serve as an impartial source of scientific advice to risk managers and to communicate on risks associated with the food chain. We cooperate with interested parties to promote the coherence of EU scientific advice. We provide the scientific basis for laws and regulations to protect European consumers from food-related risks – from farm to fork.’ 00:28:52 The European Food Safety Authority introduced a separate category of Novel Foods based on a traditional food 00:31:36 Wild harvested means the gathering of plants that have grown without human intervention. These ingredients are found in the wild, often in their native origin. Without resources like temperature control, fertilizers and pesticides, wild grown plants must use their own defences for survival. Read: WILD CHECK - assessing the risks and opportunities of trade in wild plant ingredients, 2022 FAO report . ‘Thousands of consumer products around the world contain ingredients obtained from wild plants. Wild harvest accounts for some or all of the harvest of the majority of plant species in trade (between 60-90 percent). Wild-harvested plants often come from the most biodiverse ecosystems on Earth and many have been used traditionally or by local communities for generations. While these products have global markets and provide critical sources of income, they can also have deep ties to particular cultures and places.’ (Opening of Executive Summary) 00:32:42 The Fair Wild Foundation’s mission is 'to enable transformation of natural resource management and business practices to be ecologically, socially and economically sustainable throughout the value chains of wild-collected products. Our vision is a fair and wild world where biodiversity is conserved through sustainable harvesting; collectors, workers, and their communities are respected and treated fairly; and resilient businesses participate in responsible value chains'. Excerpt from the 2023 report on Fair Wild Standard.' Read the 2023 updated Fair Wild Standard . 00:34:12 ‘So you want to be a baobab processor?’ Part 1: Understanding Your Market ; Part 2: Powder Processing ; Part 3: Oil Processing 00:40:44 African Baobab Alliance 00:41:17 Emerging research on the benefits of baobab 00:45:14 Amarula is a cream liqueur made from the marula fruit, and is sold in over 100 countries in the world. 00:48:26 Whitley Neill Whitley Neill Gin is a premium gin brand crafted in small batches using a combination of traditional and exotic botanicals, including juniper, coriander seed, angelica root, cassia bark, orris root, and citrus peel, along with less common botanicals such as cape gooseberries and baobab fruit. One of the distinctive features of Whitley Neill Gin is its African-inspired botanicals. 00:51:48 The Acai palm is a species of palm tree cultivated for its fruit (acai berries), hearts of plam (a vegetable), leaves and trunk wood. 00:52:36 Check out ‘Revitalise’ , which uses baobab puree in this smoothie 00:53:02 Look out fo this baobab Twinings superblend tea 00:53:38 'Baobab (Adansonia digitata L., Malvaceae) is a multi-purpose tree species native to Africa. Its fruit pulp of the African baobab has very high vitamin C content, fifteen times that of orange, and can be used in seasoning, as an appetizer and to make juices. Seeds contain appreciable quantities of crude protein, digestible carbohydrates and oil, whereas they have high levels of lysine, thiamine, Ca and Fe. They can be eaten fresh or dried, ground into flour and thus added to soups and stews. Processing eliminates a number of anti-nutritional factors present in the seed. Also, watch: Baobab’s superfruit, Africa’s gift to you 00:54:38 The science of superfoods: Really beneficial, or just marketing? 01:04:12 Nagoya Protocol on Access and Benefit-Sharing (ABS) The Nagoya Protocol on Access to Genetic Resources and the Fair and Equitable Sharing of Benefits Arising from their Utilization to the Convention on Biological Diversity is an international agreement which aims at sharing the benefits arising from the utilization of genetic resources in a fair and equitable way. It entered into force on 12 October 2014. Access and benefit-sharing (ABS) refers to the way in which genetic resources may be accessed, and how the benefits that result from their use are shared between the people or countries using the resources (users) and the people or countries that provide them (providers). 01:09:38 The African Baobab Alliance 4 Time Stamps 00:00 Introduction to Baobab and Initial Reactions 00:38 Welcome to the African Optimist Podcast 00:51 The Baobab Tree: A Natural Marvel 02:06 Gus le Breton: The African Plant Hunter 03:52 Challenges in Commercializing Baobab 05:23 Early Efforts and Setbacks 07:11 The Struggle with Industrial Agriculture 10:31 The Journey to Market Baobab 20:16 Navigating Regulatory Hurdles 31:46 The Importance of Wild Harvesting 34:04 Processing Baobab: Challenges and Solutions 38:36 Challenges of Traditional Baobab Processing 39:43 Ensuring Quality and Standardization 40:35 Formation of the African Baobab Alliance 42:11 Collaboration vs. Competition 44:11 Creating Demand for Baobab 48:14 Marketing Challenges and Success Stories 54:37 The Superfood Debate 57:13 Importance of Research and Consumer Awareness 59:25 Fair Trade and Value Distribution 01:07:29 Future Prospects and Investor Insights 01:08:38 Final Thoughts and Encouragement 5 Transcript AfricanOptimist ep10 Gus le Breton .pdf Download PDF • 141KB Back to top ^ More on Gus Le Breton Website The African Plant Hunter Business Gus is the Founding Partner of B'Ayoba , the only baobab producer in Africa to be Fair Wild -certified. He is also the Founding Partner of Katavi Botanicals , KAZA Natural Oils , Hutano Foods , River Brewing Co , Victoria Falls Distilling Co . Videos The African Plant Hunter Youtube channel ‘So you want to be a baobab processor?’: Part 1: Understanding Your Market Part 2: Powder Processing Part 3: Oil Processing Other Articles Director's Report on the Wild Plants Dialogue , African Wildlife Economy Institute, 2022 Bridging the Gap: Phytotrade Africa's experience of the Certification of Natural Products , by Welford and Le Breton, Forests, Trees and Livelihood s, 2012 Africa’s “forgotten” food crops key to support climate-resilient, healthy and profitable food systems , Food Ingredients Food, 2023 Baobab trees all come from Madagascar – new study reveals that their seeds and seedlings floated to mainland Africa and all the way to Australia , The Conversation , June 2024 How We Made it In Africa This episode is featured on the online business publication How We Made it In Africa . Read all about it here .

< Back to all guests #3 Sipamandla Manqele - Exploring African wholefoods, being seen as a 'fallen soldier', adding Africa to the global banquet table and connecting conscious consumers with small-scale producers 14 January 2024 FIND BELOW 1 Guest Bio 2 Episode Description 3 Show Notes 4 Time Stamps 5 Transcript 1 Guest Bio Sipamandla Manqele is a food alchemist, transforming wholesome African ingredients into delicious, nutritious - and convenient - products that are good for both people and the planet. With her company, Local Village Africa (co-owned with partner Mmabatho Portia Morudi), she is contributing to creating a more sustainable and equitable food system, one plate at a time. The company sources and distributes a variety of African ingredients, including legumes , local honey and ancient grains , and produces a range of products from gluten-free flours , superfood powders and snack bars from the same ingredients. The long-term aim is to create a network of African agripreneurs to supply equitably sourced and sustainably grown indigenous African ingredients, which Local Village Africa then processes and packages into products for discerning consumers. It’s a win-win situation for both ends of the value chain, as the company connects mindful consumers with ethical producers, while promoting demand for more resilient crops and sustainably produced food from the continent. Local Village Africa works with cooperatives and small-scale farmers and offers training, support and access to new markets. The company creates products that cannot be found in mainstream retail spaces, and process the indigenous ingredients into convenient cans or packets for easy consumption. Their signature products can be found on their online shop and at various health shops, including Jacksons Real Food Market and Food Lover’s Market . They have also managed to gain shelf space at selected Dischem and Checkers stores in South Africa. Before Sipamandla took a partner on board, she was included in the Mail & Guardian's 200 Young South Africans to watch in 2019 , a nod to Local Village Africa’s potential and inevitable growth. Both business partners are part of a growing group of passionate advocates pushing for the importance of indigenous African crops for Africa's food sovereignty and development. And for African food to take its rightful, hitherto often neglected, place at the Global Banquet Table. 2 Episode Description In this episode, Sipamandla Manqele shares her journey in building the business ‘Local Village Africa’ and outlines the challenges that startups like her face, and how she solved for them. During the conversation, she speaks passionately about the value of indigenous African foods. She makes a convincing argument for why we should source, but more importantly, process, local ingredients so that they become convenient to use and easy to incorporate into our daily living. A lot of R&D has gone into Local Village Africa’s products, and in this episode, Sipamandla shares what she found, and what she has produced as a result of her investments in time and money. All we can say is: Watch this space. 3 Show Notes 02:04 Local Village Africa 04:13 Quinoa is considered a seed but is eaten like a grain. It is a highly nutritious crop containing more protein than most other plant foods. It orginates from the Andes, where it is referred to as the ‘golden grain of the Andes’ or the ‘mother grain’. FAO The International Year of Quinoa 2013 04:14 Soy ‘The dramatic and sustained exponential growth in world soybean production is unequalled by any other crop in the world.’ 04:15 Maize and Grace: History, Corn, and Africa's New Landscapes, 1500-1999 04:23 Black-eyed bean (also known as black-eyed peas or cowpeas) 04:24 Bambara / Nyimo / Izindlubo . ‘Legume crops such as Bambara are a cheaper source of protein, and it is one of such crops that can provide the much-needed protein and other important nutrients such as zinc and iron to low income groups of people in the country. …Bambara groundnuts out-yield other grain legume crops, such as groundnuts, in less favourable environments. Moreover, its resistance to the effects of climate change and its ability to yield reasonably well when grown in unfavourable environments, and without artificial fertilizers means that it is particularly suitable for the low-input agricultural production systems in the drought-prone regions where it is mostly grown.’ An underutilized Leguminous Crop for Global Food Security and Nutrition. 05:11 Cassava 05:17 South Africa’s Heritage Day 24 September 05:32 Visual representation: What are the most produced cash crops in Africa? Here are the 5 most produced cash crops in Africa 05:54 Teff is one of the earliest domesticated plants. Teff is native to the Horn of Africa , and one of the earliest domesticated crops, with estimates on its domestication as far back as 4000 B.C. The name teff is thought to come from the Amharic word for 'lost' because the seed is easily lost due to its small size. Did the Dutch 'steal' this African food? 05:59 Injera is an Amharic term for Ethiopian bread similar to a pancake, made usually from teff. Injera is thin, prepared from teff flour, water and starter (a fluid collected from previously fermented mix) after successive fermentations. It is a traditional common ethnic staple food consumed in all parts of Ethiopia and Eretria and some parts of Somalia. Whose Injera is it anyway? 07:16 The Bamana people, also known as Bambara (video link) are one of the largest Mande ethnic groups in West Africa, residing primarily in Mali with smaller populations in neighboring countries. Renowned for their strong cultural identity, agricultural prowess and artistic expression, the Bamana have played a significant role in shaping the history of the region. 08:12 ‘Pap en Vleis’ - A South African favourite dish, consisting of a stiff maize porridge and grilled meat 08:55 How Sushi went global Japanese marketing of Sushi and a History of Sushi 10:40 Local Village Africa canned foods and snack bars 11:56 Lusikisiki is a town in the Eastern Cape Province of South Africa. According to 2020 statistics, Lusikisiki has a poverty rate of 73%, which is higher than the provincial average of 67%. This means that nearly three out of every four people in Lusikisiki live below the poverty line. Lusikisiki is part of the Wild Coast coastline , ‘renowned for being one of the most beautiful places on the planet’. 13:08 Madumbe or Taro root : Before the Columbian exchange of crops, it was the most widely grown food crop on the planet and also known as the world's oldest crop 14:20 Nigerian author: Chimamanda Ngozi Adichie 14:57 Fonio - ‘the seed of the universe’. The Fonio Cookbook . In this landmark cookbook, chef Pierre Thiam, a native of Senegal, celebrates fonio, an ancient "miracle grain" of his childhood that he believes could change the world. 16:02 How did the Russia - Ukraine war trigger a food crisis? 16:32 The Strange History Of Potatoes And The Man Who Made Them Popular 18:49 Morogo recipe 18:32 Sadza recipe 18:36 Umqa - Hearty easy quick pumpkin recipe (video) and Umqa video goes viral 19:22 Melon (egusi) seeds soup recipe from Nigeria 20:28 Baobab 20:29 Amaranth 26:37 Costs and Benefits of oligopolistic competition in South Africa 26:44 Spaza shops are small informal neighbourhood convenience stores, often run out of homes. A guide to launching a Spaza shop business 27:50 Melrose Arch is an upmarket mixed , office, retail and accommodation precinct in Johannesburg, South Africa 28:12 Rosebank Sunday Market is a modernised flea market that trades on Sundays from the upper parking lot of the Rosebank Mall, found in Johannesburg, South Africa 33:41 Food Miles / The Food Miles Calculator / The Farmer’s Perspective. Bridging the Last Mile to Market 34:21 Driven to Waste: The Global Impact of Food Loss and Waste on Farms / Save one third: tackling food loss and waste in Southern Africa and beyond 34:30 Facing the Facts: Challenges and constraints facing small-scale agricultural productivity in South Africa / The FAO Smallholder Farmers Data portrait The smallholder farmers' dataportrait is a comprehensive, systematic and standardized data set on the profile of smallholder farmers across the world. (In Africa: Ethiopia, Ghana, Kenya, Malawi, Niger, Nigeria, Uganda, Tanzania) 38:23 Former South African Prime Minister Hendrik Verwoerd is often quoted as telling Parliament in 1954: “Blacks should never be shown the greener pastures of education, they should know that their station in life is to be hewers of wood and drawers of water.” though I cannot find the original speech online. Grateful if anybody can send it through if they have it. 42:02 Hibiscus / The month of the hibiscus 43:14 South African Food regulations / Food Advisory Consumer Services Summary / the South African Foodstuffs, Cosmetics and Disinfectants Act: Regulations: Governing hygiene requirements for food premises, the transport of food and related matters / Starting a food business in South Africa / People’s Food Sovereignty Act 46:48 Recipes from Local Village Africa 46:58 Chef Mokgadi Itsweng and her Veggielicious cookbook 47:28 African Banquet table book 47:34 Cassava 49:40 Triple Bottom Line / 25 Years Ago I Coined the Phrase “Triple Bottom Line.” Here’s Why It’s Time to Rethink It. 53:10 The Gini Coefficient was developed by Italian statistician Corrado Gini (1884–1965) and is named after him. It is typically used as a measure of income inequality, but it can be used to measure the inequality of any distribution – such as the distribution of wealth, or even life expectancy. 54:22 UCT - University of Cape Town / University of KwaZulu-Natal / University of Fort Hare - all in South Africa 01:01:03 Food Lover’s Market 01:03:03 Jackson’s Real Food Market and Eatery 01:03:04 Farm Table 01:03:10 Local Village Africa Online Shop 01:03:13 Faithful to Nature Online Shop 4 Time Stamps 02:36 Understanding Local Village Africa 03:47 Exploring Local Village Africa’s range of African indigenous products 04:50 Background on Indigenous Foods in African communities 06:08 The Significance of Sourcing Ingredients from Africa 07:57 The Absence of African Foods in the Global Banquet Table 10:30 09:52 Promoting Traditional Indigenous Foods 11:45 The Origin and Early Beginnings of Local Village Africa 15:29 The Challenges and Successes of Promoting Indigenous Foods in Retail 22:40 The Importance of Community Development and Local Farming 33:35 The Decision to Not Become a Large-Scale Farmer 34:05 Tackling the Last Mile: From Farm to Table 34:51 The Vision and Strategy: Bridging the Gap 35:04 Empowering Communities: Training and Development 36:11 The Importance of Small Scale Farmers 36:27 Challenges in Working with Untrained Farmers 36:36 The Power of Partnership in Business: Splitting Efforts for Success 37:38 The Complexities of working with Communities 38:11 Breaking the Cycle: Overcoming the Poverty Mindset 38:45 The Local Village Africa Approach to Empowering Communities 40:57 Sourcing Farmers in Other Countries 43:00 The Entrepreneurial Journey: Challenges and Learnings 45:40 Targeting the Conscious Consumer 49:36 The Triple P Business Model: Balancing Profit, Planet and People 53:54 Advice for Young Entrepreneurs: Embracing Humility and Patience 59:57 The Future of Local Village Africa: Vision and Goals 01:01:15 The Ups and Downs of Entrepreneurship 01:02:53 Where to Find Local Village Africa Products 5 Episode Transcript AfricanOptimist#3 Sipamandla Manqele Transcript .pdf Download PDF • 133KB Back to top ^ Recipes from Local Village Africa Greek Sorghum Risotto with Parsley Pesto, Feta, Olives Bambara Nut Chilli Con Carne Further interesting background info The Lost Crops of Africa Vol I GRAINS (free view or download) From the book description: " When experts were asked to nominate African food plants for inclusion in a new book, a list of 30 species grew quickly to hundreds. All in all, Africa has more than 2,000 native grains and fruits—"lost" species due for rediscovery and exploitation." The Lost Crops of Africa Vol II VEGETABLES (free view or download) The Lost Crops of Africa Vol III FRUITS (free view or download)

< Back to all guests #6 Erica de Greef - on Vogue Business’ accolade as one of 100 global fashion ‘agitators’, using African fashion as a decolonial tool, re-imagining Western 1960s dresses and Africa’s ‘folded’ fashion 04 March 2024 FIND BELOW 1 Guest Bio 2 Episode Description 3 Show Notes 4 Time Stamps 5 Transcript 1 Guest Bio Erica de Greef is a prominent figure in the realm of fashion curation and research. Having dedicated years to the exploration and preservation of Africa's rich sartorial legacy, Erica is celebrated for her groundbreaking work in uncovering untold stories and shedding light on often overlooked aspects of the fashion history. Her research transcends mere garments, delving into the societal, economic and political dimensions that shape Africa's fashion landscape. As a curator, Erica de Greef orchestrates exhibitions that not only showcase the aesthetic brilliance of African fashion but also challenge perceptions and provoke thought on issues of identity, representation and globalization. Through exhibitions, digital media and scholarly publications, she strives to foster a deeper understanding of and appreciation for the diverse tapestry of African fashion, both past and present. Erica lectured for 14 years at LISOF School of Fashion (now Stadio School of Fashion), with two years as Head of Department. There she interrogated and overhauled the fashion curricula and promoted critical fashion knowledge with a strong local content, enabling the development of projects of research and display that engaged with notions of fashion, history, society and identity. Many of her students moved on to become celebrated South African designers, including Wanda Lephoto, Thebe Magugu, Rich Mnisi and Ella Buter (Superella). In 2019 Erica co-founded the African Fashion Research Institute (AFRI) with partner Lesiba Mabitsela. The institute ‘shares the work of local and global African fashion pioneers, academics, makers, thinkers, students, critics and leaders through fashion-driven decolonial research projects and digital platforms’. Their focus is on 'rewriting fashion histories that speak to afro-centric ways of wearing, knowing, making, and styling, often absent in fashion books, exhibitions, and imaginations’. One of their notable current projects is the creation of a glossary of terms for African fashion, under the umbrella concept of ‘The Fold’ - inspired by the fact that a lot of African fashion involves the folding of textiles in unique ways in different countries across the continent, and the notion that a folded material has an intrinsic characteristic of potentially hiding something in its folds. After successfully completing a Masters in Fine Arts at the University of Witwatersrand (2011), Erica completed a Post-Graduate Diploma in Higher Education at the University of Cape Town (2013), both with distinction. She holds a PhD from the Centre for African Studies from the University of Cape Town which posits how absences in local museum fashion/dress collections could be redressed through a digital (both film and the internet) reimagining in contemporary curation. 2 Episode Description In 2023, Vogue Business named Erica de Greef and African Fashion Research Institute (AFRI) co-founder Lesiba Mabitsela as part of a group of 100 ‘next-gen entrepreneurs and agitators’ in the global fashion world, ready to overhaul the current system and show us a different future. In this episode, we unpack why Vogue gave them that accolade, how Erica sees fashion as a decolonising tool, what different stories need to be told (and how a different approach to fashion can tell those), what to do with white colonial clothes collections buried inside South African and other museums, and how a single archived dress can be re-imagined to fill the gaps in African fashion history. Erica discusses the evolution of African fashion, from being marginalized to gaining global recognition and challenging the traditional narratives within the fashion industry. The conversation covers various topics including the redefinition of African fashion, the importance of acknowledging fashion as a cultural expression beyond Western influences, the journey and role of AFRI in shaping new fashion narratives, and the personal experiences that have influenced Erica’s approach to fashion research and education. Erica explains why the words ‘Africa’ and ‘Fashion’ were never placed together as a phrase in the past and also explains why the term ‘slow fashion’ might not be the most suitable, or chosen, term for fashion in Africa. It is only in the last twenty years or so that South Africa started to develop its own local fashion brands, and in this episode Erica reveals the part she played in that development. For those wishing to understand the past erasure of African fashion and its relegation to ethnographic museums - and the work being done to change that - this episode is for you. 3 Show Notes 00:46 ‘The Devil wears Prada’ - lumpy blue sweater scene 01:27 The African Fashion Research Institute (AFRI) 01:33 The Vogue Business 100 Innovators: Next-gen entrepreneurs and agitators 02:52 Lesiba Mabitsela 12:53 The identity politics of wax print. - a fascinating insight into Dutch wax print’s political history. And what looks like a fantastic film, here's the trailer for the Wax Print film 13:53 LISOF is now known as Stadio Higher Education 17:23 Malick Sidibé (1936-2016) wa s a Malian photographer who was noted for his black-and-white studies of popular culture in the 1960s in Bamako , Mali. The Archive of Malian Photography hosts 14,309 scanned negatives and corresponding metadata from the archives of Malick Sidibé. This figure represents about 10% of his complete archive. 17:24 James Barnor is a Ghanain photog rapher. His quote on his foundation's website is probably more relevant now than it ever was: ‘I came across a magazine with an inscription that said, “A civilization flourishes when men plant trees under which they themselves never sit.” But it’s not only plants – putting something in somebody’s life, a young person’s life, is the same as planting a tree that you will not cut and sell. That has helped me a lot in my work. Sometimes the more you give, the more you get. That’s why I’m still going at 90!’ 18:40 Technically Model C schools don't exist as a separate category but the term was used to denote a former whites only school that is government-funded, however they are administered and largely funded by the parent body. 19:00 SA Fashion Week first began in 1997 by Lucilla Booyzen. Download its 21 years of SA Fashion Week booklet. From the intro: 'In August 1997, in a purpose-designed white marquee in what is now Mandela Square, the heart of Johannesburg’s high-powered new commercial hub, South African Fashion Week rolled out the black carpet and announced itself open for business.' 20:03 Wanda Lephoto ' explores a notion of luxury dress merging African cultures, traditions, identities and approaches with global nuances to form new propositions for representation'. 2 0:06 Rich Mnisi is 'a contemporary, multi-disciplinary brand based in Johannesburg, South Africa, founded by Mnisi in 2015'. 20:08 Thebe Magugu is 'a luxury South African brand'. Worth a watch at the bottom of his home page: a short doccie, 'Discard Theory' ' which he filmed of Dunusa , the street in downtown Joburg where dumped clothes from the U.S. and Europe are sold for a song. 20:10 Superella is run by self-defined 'clothes maker' (not fashion designer) Ella Buter and sells ' easy, free and comfortable layers. Quality clothes that last for years and years. Small production runs. Using the very best natural fabrics' 20:14 Roman Handt is 'a fashion designer / textile scientist' 22:56 Drum magazine was establ ished in the 1950s and ' became an important platform for a new generation of writers and photographers who changed the way Black people were represented in society'. 22:57 Stoned Cherrie began in 2000 and became one of South Africa's most award-winning designer brands, through the use of bespoke textiles and t-shirts emblazoned with political and cultural South African icons 23:06 Black Coffee is the label of South African designer Jacques van der Watt and was founded in 1998 23:51 loxion kulca (a hybrid slang term for location (township) + culture) is a South African streetwear brand co-founded by Wandi Nzimande (who died of COVID in 2021 ) and Sechaba Mogale 24:32 The Space is a retail and online store that sells garments by well-known and lesser known South African designers. They are 'all about local fashion and accessories created by African designers, locally made and distributed'. 24:39 YDE is the Young Designers Emporium, a retailer providing emerging South African designers with an established platform to sell 25:06 Fashion Cities Africa was an exhibition held in Brighton Museum, England, from 30 April 2016 to January 2017. It was 'the first major UK exhibition dedicated to contemporary African fashion'. 25:42 Erica de Greef's PhD thesis 'Sartorial Disruptions' 27:05 Edward Enninful stepped down as British Vogue's editor-in-chief in February 2024 but will stay on at Condé Nast to become Vogue’s global creative and cultural adviser. 28:30 Iziko Museums of South Africa was formed in 1999 and now operates 11 national museums , a planetarium, the social history centre, 3 subject specific libraries and the SAS Somerset, a boom defence ship. It is the oldest museum in southern Africa, and together, all affiliated museums contain about 2.26 million artefacts. 30:27 An ibheshu ( an apron covering the buttocks ) is made of calf skin and is knee length for young men and calf length for older men 31:36 Mode Museum , MoMu, is Antwerps's fashion museum founded in 2002. + ‘ Beyond Desire’ was an exhibition that ran from February to August 2005 and examined the way in which African and Western cultures influenced each other 32:42 History of Museum Africa 34:00 The Bernberg Museum of costume was situated on Jan Smuts Avenu near the Johannesburg Zoo. It was demolished to make way for the Johannesburg Holocaust and Genocide Centre 35:22 The Sartists are a ' multidisciplinary collective made up of Andile Buka , Kabelo Kungwane , Wanda Lephoto and Xzavier Zulu who are seeking to challenge insular notions about blackness with a documentary approach to style and identity'. 35:34 Santu Mofokeng (1956 - 2020) was a prolific and well-known news and documentary photographer. The Black Photo Album was a collection of private photographs commissioned by urban black working- and middle-class families between 1890 and 195 0. In this work, Mofokeng analyses the sensibilities, aspirations and self-image of the black population and its desire for representation and social recognition in times of colonial rule and suppression. 38:21 Rhodes Must Fall . Rhodes Must Fall is a protest movement that began on 9 March 2015, originally directed against a statue of British Imperialist Cecil Rhodes at the University of Cape Town in South Africa. The campaign for the statue's removal received global attention and led to a wider movement to decolonise education, by inspiring the emergence of allied student movements at other universities across the world. 39:46 Nelson Mandela's sartorial choices , including a photo of him in the beaded collar (and what few people know: a bedspread draped across his torso - he was in hiding, with nothing else at hand) 40:02 Winnie Mandela - photo of Winnie during the Rivonia Trial, in a black dress with the same beaded collar worn by Nelson Mandela as described in the photo above. 40:13 Iconic photo of a young Miriam Makeba on front cover of Drum magazine, by Jürgen Schadeberg 41:35 Zeitz Mocaa : 21 years: Making Histories with South African Fashion Week 42:02 Curating fashion as decolonial practice: MBlaselo and a Politics of Remembering , Erica de Greef 48:01 The International Fashion Showcase 2019 48:52 Ami Doshi Shah , Kenya 48:56 Cedric Mizero , Rwanda 53:01 The Fold Glossary 53:42 Bark cloth 54:51 Isidwaba 55:54 History of the Iqhiya 01:01:01 The Global Fashioning Assembly 01:02:56 Rolando Vasquez 4 Time Stamps 00:00 Introduction to African Fashion 00:45 The Influence of Western Fashion 01:22 Interview with Erica de Greef 02:05 Erica's Journey into Fashion 05:46 The Role of Fashion in Apartheid South Africa 06:53 The Binary of Fashion and Dress 08:52 Erica's Early Life and Fashion Journey 10:14 The Evolution of African Fashion 12:02 The Impact of Fashion on Society 14:39 The Role of Museums in Fashion History 15:44 The Challenges of African Fashion in Museums 17:54 The Future of African Fashion 38:39 The Power of Clothing in Telling Stories and Fostering Inclusivity 38:57 Exploring How to Re-imagine Nelson Mandela's Lost Wardrobe 39:51 The Lost Fashion of Winnie Mandela and Miriam Makeba 41:30 The Future of Fashion Exhibitions 42:48 The Role of Museums in the Digital Age 46:21 The Journey of the African Fashion Research Institute 48:27 The Power of Digital Exhibitions 50:05 The Fold: A New Perspective on African Fashion 56:47 Slow Fashion 01:01:36 The Future of the Global Fashioning Assembly 01:06:38 Conclusion: The Need for Healing through Fashion 5 Transcript FIN AfricanOptimist Ep6 Erica de Greef_Transcript .pdf Download PDF • 136KB Back to top ^ More on Erica de Greef Articles by Erica de Greef Confronting the Absence of Histories, Presence of Traumas and Beauty in Museum Africa, Johannesburg, Alison Maloney, Wanda Lephoto and Erica de Greef, 2022 Three pairs of Khaki trousers, or how to decolonialise a museum , Erica de Greef Long Read: Fashion, Sustainability and Decoloniality, Twyg Magazine, Erica de Greef, 2019 A collection of academic articles by Erica de Greef Video Masterclass 4: Can we connect slow fashion with our indigenous knowledge? Practicing Decoloniality, the Global Fashioning Assembly @State of Fashion 2022

< Back to all guests #9 Joséphine Katumba - The rise (and importance) of the Intrapreneur, jumping on rocket ships without a reserved seat and ‘weighing and paying’ as a retail model of the future 2 May 2024 FIND BELOW 1 Guest Bio 2 Episode Description 3 Show Notes 4 Time Stamps 5 Transcript 1 Guest Bio Joséphine Katumba is a powerhouse in the realm of Food Systems Transformation, addressing the critical issues of food security and sustainability. As the Chief of Staff at Wakanda Food Accelerator, she's the strategic mind behind innovative initiatives driving real change in how we distribute and consume food. One of Joséphine's standout projects is Gcwalisa, a groundbreaking initiative focused on democratizing access to nutritious food while confronting the systemic challenges faced by low-income communities. Her dedication to this cause has earned her widespread recognition and acclaim within the industry. In 2022, Joséphine was honored as Africa's Brightest Young Mind by the World Food Programme, a testament to her leadership and impact in shaping the future of food systems. Building on this success, in 2023, she was also named a Mercedes Benz BEVISIONEER, solidifying her status as a driver of positive change in the food sector. 2 Episode Description In this episode, you will learn a couple of things. Firstly, you will get a behind the scenes look at how you take an idea (let’s face it, haven’t we all had them - ‘One day I will open…’ ‘Some day I will sell…’) and turn it into reality. And secondly, how you can do this not only as an entrepreneur, but as an intrapreneur within an organisation. Just as exciting, at much less personal risk. Our guest Joséphine Katumba shares how, while growing her own small business, she was recruited by celebrity entrepreneur himself, Miles Kubheka (from ‘Vuyo’ fame and founder of the Wakanda Food Accelerator ) to help create Gcwalisa , an exciting ‘weigh and pay’ mini retail model first piloted in Johannesburg’s Alexandra township (developed in 1912 as the only place where Africans could buy freehold land, and now adjacent to Sandton (one of the richest suburbs of Johannesburg). Joséphine takes us on the two-year journey of growing Gcwalisa into a model pilot mini retailer that is now on the brink of scaling up and expanding its horizons. With her signature calm voice and in matter-of-fact detail, we get a glimpse of the iteration and patience required to birth a brand new 'firstborn', that lets you buy food for the money you have in your pocket or in exactly the quantities you need. Joséphine is the picture of Zen, and could grow anything she puts her mind to. Join me in finding out how she does it. And why. 3 Show Notes 00:01 Sheryl Sandberg is one of Silicon Valley’s most successful and influential women, known for executive positions at Apple, Google and Yahoo, and for becoming the first female member of Facebook’s Board of Directors. Currently she is COO of Meta and Founder of LeanIn.Org 01:11 Miles Kubheka is the founder of Wakanda Food Accelerator , and a celebrated South African entrepreneur. 06:54 Gcwalisa is a mini retailer that aims to democratise nutritious food and basic household products in low-income communities by selling these items through a weight and pay model. 08:16 The SAB Foundation was established in 2010 in South Africa. Since then it has been dedicated to supporting and empowering small, medium, and micro-sized enterprises in the country. The SAB Foundation has deployed almost half a billion Rand in grant funding, business development support, and interest-free loans to over 5,000 entities. 08:38 Spaza shops are small convenience stores found in South African townships, often run from the owners’ homes 08:57 London Road was renamed Vincent Tshabalala almost twenty years ago, but can’t shake its original name. 13:24 Gcwalisa’s offices are in the Wakanda Food Accelerator offices in the 27 Boxes Precinct in Melville in Johannesburg. 24:46 Gcwalisa’s promotional video 26:20 Piece jobs, also known as piecework or casual labor, refer to employment arrangements where workers are paid based on the number of pieces or tasks they complete rather than receiving a fixed salary or hourly wage. These types of jobs are common in various industries, including manufacturing, agriculture, and services. 27:52 The phrase 'poverty tax' is often attributed to, and was popularised by, Dr. Martin Luther King Jr., an iconic civil rights leader and activist in the United States. He used this term to describe the additional costs and burdens that low-income individuals and communities face simply because they are poor. These costs can include higher prices for basic goods and services, limited access to affordable transportation and housing options, and difficulties in accessing financial services without incurring high fees. One of the best explanation of the poverty tax is given by sir Terry Pratchett through Captain Vimes, as he contemplates the buying of boots. From Men at Arms : 'The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money. Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles. But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that'd still be keeping his feet dry in ten years' time, while a poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet.' - This is the Captain Samuel Vimes Boots theory of socioeconomic unfairness. 29:44 Consol Glass is a glass, ceramic and concrete manufacturing company, and is the largest glass container manufacturer in Africa, with factories in South Africa, Nigeria and Kenya. While Consol was officially incorporated as Consolidated Glass Works Limited in 1946 , it has effectively been in business since 1944 when financiers Anglovaal acquired glass manufacturer Pretoria Glass. In 2022 it was acquired by the Ardagh group. 30:05 In 2009, Uganda implemented a ban on the importation, sale, and use of lightweight plastic bags (less than 30 microns thick). This measure aimed to reduce plastic bag usage and mitigate environmental damage caused by single-use plastics. While Uganda has taken steps towards reducing plastic waste, achieving a "plastic-free" status requires ongoing efforts at the national, community, and individual levels. In 2020, Greenpeace said 34 out of Africa’s 54 countries have either passed a law banning plastics and implemented it or have passed a law with the intention of implementation. Of those, 16 have totally banned plastic bags or have done so partially without yet introducing regulations to enforce the bans. 30:00 A ‘Checkers’, also ‘chekas’ is a plastic bag, preferably with handles. Such a bag may have OK writ large (other large South African retailer), but is still a 'checkers'... Word commonly used by non-whites throughout South Africa. 32:02 SAASA grants in South Africa refer to the South African Social Security Agency (SAASA) grants, which are government assistance programs aimed at providing financial support to eligible individuals and households. These grants are designed to help improve the well-being and livelihoods of vulnerable and low-income individuals in South Africa. 37:28 ‘Best Before’ are ‘one-stop grocery clearance stores’ that was founded by two Johannesburg businessmen in 2017, after noting the success In Europe and Australia of concept stores selling short and past-dated quality food and personal care products at highly discounted price. 40:21 Woolworths is South Africa’s upmarket grocery and clothes and lifestyle goods retailer, and is part of Woolworths Holdings Limited (WHL), which has grown into a leading retail group with a strong presence in sub-Saharan Africa, Australia and New Zealand. WHL consists of two major operating divisions: Woolworths South Africa and Country Road Group. 4 Time Stamps 00:00 Embracing the Unknown: Cheryl Sandberg's Google Analogy 00:41 Introducing the African Optimist Podcast 00:54 The Journey of an Intrapreneur: Meeting Joséphine Katumba 01:07 Josephine's Entrepreneurial Spirit Meets Miles Kubheka 12:56 Designing and Implementing the Gcwalisa Model 18:03 Community Feedback and Adjusting the Offering 21:31 Understanding Gcwalisa's Impact and Philosophy 28:24 Exploring the Poverty Tax and Packaging Solutions 28:47 Customer Journey and Packaging Innovations at Gcwalisa 29:48 Shifting Consumer Behaviour and Environmental Impact 31:19 Understanding Gcwalisa's Customer Demographics 33:57 Real-life Customer Stories: Impact and Gratitude 40:50 The Business Model and Scaling Up 41:21 The Importance of Patience in Business Growth 43:57 Facing Competition and Maintaining Originality 46:51 Challenges and Learnings 49:55 From Entrepreneur to Intrapreneur: A Personal Journey 55:37 Closing Remarks and Resources 5 Transcript AfricanOptimist ep9 Josephine Katumba Transcript .pdf Download PDF • 119KB Back to top ^ More on Joséphine Katumba Video The Balancing Act of Making Good Food More Affordable TEDxJohannesburg Salon talk, February 2024

< Back to all guests #8 Adam Welz - introducing David Attenborough’s next successor - why ‘climate change’ should be renamed ‘climate breakdown’, how humans have disrupted 11,000 years of relative stability, how nature is reacting to this and why we should care 05 April 2024 FIND BELOW 1 Guest Bio 2 Episode Description 3 Show Notes 4 Time Stamps 5 Transcript 1 Guest Bio South African Adam Welz is a name to look out for as a significant new voice in the evolution of ‘climate breakdown’ writing and reporting. It takes a special skill to distill scientific research and isolated stories into a bigger riveting story, but through his articles, and now his first book, The End of Eden, Adam proves he is that rare nature observer who can get it right. As per his website , Adam's writing 'focuses on wildlife, nature conservation and climate change, and has appeared in numerous publications worldwide including The Guardian, The Atlantic and Yale Environment 360. He's directed, shot, researched and scripted a number of movies (mostly documentaries) and is seldom far from a stills camera or two.' (I found this last detail particularly funny as I knew Adam during his student days, and have a vivid memory of a blonde, lanky, long-haired always-moving Adam with a camera slung over his shoulders and a burning, curious look in his eyes). Am so thrilled nothing has changed, though one write-up added binoculars to his tools of the trade. He is a self-proclaimed birder and all around naturalist who has travelled on six continents, with extended periods in the United States and his home country, South Africa. His book was released in September 2023 by Bloomsbury Publishing and immediately received ‘a rave review’ by the New York Times . A month later it was fêted by Apple Books as ‘Book of the Month for Non-Fiction’. In an Instagram share in March 2024, Adam marvelled that his book pipped even a rugby biography to the post, reaching #1 in South Africa’s Exclusive Books’ ‘Bestsellers’ category after a successful Cavendish Square launch - a feat by any standards. He lives in Cape Town, South Africa, with his wife and triplet daughters. 2 Episode Description In this episode, Adam gives us a peak into the writing of his first book The End of Eden and his intentions as well as his difficulties in writing it. He explains why he chose to focus on wild species as the characters of the bigger climate change story, and how he told small stories within a bigger context, and supported by scientific research, to paint the grim picture of a planet breaking down. We delve into why he sees it as important to reframe the ‘limp’ phrase ‘climate change’ and to understand the many linked effects global warming has on all the wild species around us. Adam’s book and this interview helped me look past the usual clichés that are splashed across the mass media pages, and see a different world, with different eyes, and a much better understanding of how to make sense of the isolated shifts that are happening in nature. Shifts that are small, but taken as a networked whole, create a looming terrifying instability and ‘age of uncertainty’ befalling our world. I knew Adam over 30 years ago, but that is not why I am encouraging you to read his book. As a communicator and writer myself, I understand how hard his job was and how magnificently he has done it. Enjoy this conversation, but the meat is in the book. 3 Show Notes 00:39 Sommer - colloquial Afrikaans term meaning ‘just’ or ‘for no real reason’ 01:17 The End of Eden - wild nature in the Age of Climate Breakdown, Adam Welz, 2023 04:47 Ecology is the branch of biology that deals with the relations of organisms to one another and to their physical surroundings . 09:57 Sir David Attenborough is a British broadcaster and naturalist who has spent over 60 years bringing the wonders of the natural world to global tv screens through groundbreaking documentary series like ‘Life’ and ‘Planet Earth’. In the podcast episode, I muse how Adam could be Attenborough’s successor, so found this article of particular interest: Why David Attenborough cannot be replaced. The Conversation 10:56 Greenhouse gas emissions are greenhouse gases that are released in the air. They are created by burning fossil fuels or other human activities. Greenhouse gases are mostly carbon dioxide, methane and water vapour that insulate the earth and cause the earth’s temperatures to rise. 11:56 In New York City, the Odds of spotting a rare bird are rising , Lola Fadulu, 2023. Intro: ‘Birds that were once rare in New York City have been making more frequent appearances in recent years, to the thrill of local bird-watchers. But that excitement is tempered by the knowledge of what may be causing these changes: warming ocean temperatures, melting snowpacks and wildfires.’ 13:07 Half of all Species are on the Move - And We’re Feeling it , Craig Welch, 2017 20:04 Historical Climate Change - Understanding rising global temperatures in the context of Earth’s history 24:16 Cognitive linguistics is the study of how our brains and experiences influence how we use language. It's like thinking about the mental connections between what we know about the world and the words we choose. The field emerged in the 1970s as a reaction to other theories. For more, visit the Cognitive Linguistics Society 24:48 Frames, cognition, ideology and Chomsky , Johannes Scherling, 2018 ‘Within the field of cognitive linguistics, Frame Semantics and Conceptual Metaphor Theory are two major and influential players. While Charles Fillmore created his approach to provide a model for how knowledge is stored interdependently in our minds via frames, Lakoff further developed this model to the level of metaphors and gave it a political dimension. He linked metaphors and frames to ideology and the struggle for power, epitomized by his engagement in shaping the discourse used by US Democrats in their struggle for interpretative dominance against their Republican counterparts.’ 31:37 When the Sea Saved Humanity , Curtis Marean, Scientific American, 2018. ‘Shortly after Homo sapiens arose, harsh climate conditions nearly extinguished our species. The small population that gave rise to all humans alive today may have survived by exploiting a unique combination of resources along the southern coast of Africa.’ 36:04 Trailer for the Bee Movie, a 2007 animated movie set in New York 37:03 A colloquial South African word originating from Afrikaans. Usually referring to the butt end of a cigarette, in this case, to little ‘droppings’ of information 38:07 The Iguaca parrot, also known as the Puerto Rican parrot (scientific name Amazona vittata) is the only endemic parrot in Puerto Rico and is considered one of the rarest birds in the world. 41:35 Journey to Antarctica: Mapping Thwaites - Why mapping the sea floor in front of this glacier is so important, by Jeff Goodell, Rolling Stones, 2019 43:00 In-depth: Australia’s Bushfire Emergency , WWF Australia ‘The 2019-20 Australian bushfires were catastrophic in scale and impact - both for people and for nature. Up to 19 million hectares was burnt, with 12.6 million hectares primarily forests and woodlands. Nearly 3 billion animals were impacted by the blazes.’ 47:40 Fossil fuels are hydrocarbon-containing materials formed naturally in the Earth's crust over millions of years from the fossilized remains of dead plants and animals. The burning of fossil fuels releases energy, which can be used for a variety of purposes, including heating, transportation and electricity generation. However, the burning of fossil fuels also releases greenhouse gases, which contribute to climate change. 50:11 ‘ Apartheid was a unique system of racial segregation and white supremacy in South Africa. For nearly three centuries Africans were dispossessed and exploited by Dutch and British colonists. In 1948 apartheid (‘apartness’) became official policy. The National Party, elected by an all-white electorate, extended and formalised separation and discrimination into a rigid legal system.’ 51:36 Dissolution of the Soviet Union announced at NATO meeting . 55:16 Planting more trees can mitigate climate change, but not on its own , Earthday, 2021 57:15 To Truly Understand the Climate Crisis, Ask the Animals. - The End of Eden is Adam Welz’s moving, chilling elegy for biodiversity as we know it, The New York Times Book Review, Adam Nicolson, September 2023 4 Time Stamps 00:00 Into Quote Adam Welz 00:54 Podcast intro 02:51 Adam Welz gives an overview of his first book ‘The End of Eden’ 05:40 Why Adam focuses on wild species and not humans to tell the story of climate change 07:33 Bridging the gap between micro stories of wild species and a greater context of their situation 08:48 ‘I want you to try and understand what it’s like to be a non-human.’ 10:16 Adam as naturalist filmmaker David Attenborough’s successor 11:29 Why the intro of the book is based in New York City 12:50 You can see the effects of climate change all around you, if you just look, even in big cities 15:57 The lessons we can learn from surviving species 18:15 What we need to survive in this Age of Uncertainty 20:04 Stability of nature in the past 11,000 years 22:49 Climate breakdown as a more accurate description than climate change 24:28 The role of cognitive linguistics framing ‘climate change’ in a particular way in our minds 29:38 The 200,000 - 300,000 years: Earth’s Eden 31:34 How South Africa saved homo sapiens from extinction 31:34 How Adam crafted stories that elicit empathy for wild species in the reader 40:58 How writing the book affected Adam personally 41:40 Adam’s ‘oh shit’ moment regarding climate breakdown 42:57 The effect of seeing Australia’s 2019/2020 bushfires on Adam personally 45:30 The isolation felt by scientists who are constantly exposed to climate change data 47:33 New opportunities present themselves as we all have to move away from fossil fuels 50:09 Earth-changing events do happen - think of Apartheid and the Dissolution of the Soviet Union, and the ubiquity of cell phones within a very short period of time 53:40 Before you come up with solutions, you have to understand. 55:45 ‘You actually have got to be quite careful where you plant trees. They’re not all just a great thing everywhere - you have to plant the right trees in the right places.' 57:10 The response to the book 58:39 Adam’s next book 5 Transcript AfricanOptimist ep8 Adam Welz Transcript .pdf Download PDF • 125KB Back to top ^ More on Adam Welz Articles To Truly Understand the Climate Crisis, Ask the Animals - The End of Eden is Adam Welz’s moving, chilling elegy for biodiversity as we know it, The New York Times Book Review , Adam Nicolson, September 2023 A naturalist finds hope despite climate change in an era he calls ‘The End of Eden’ , OPB, Brian Mann, December 2023 Book

< Back to all guests #11 Sarah Dusek - on becoming an entrepreneur who thinks BIG, and a venture capitalist who helps African women think BIGGER - an insider’s guide to scaling and pitching your business. 3 September 2024 FIND BELOW 1 Guest Bio 2 Episode Description 3 Show Notes 4 Time Stamps 5 Transcript 1 Guest Bio Sarah Dusek is an entrepreneur and venture capitalist who is using gains from her business endeavours to help fund female entrepreneurs across sub-Saharan Africa. She began her career in her early twenties in a non-profit in Zimbabwe, southern Africa, but left eight years later when she became disillusioned by the sector’s short-term project-driven approach as it seldom led to sustainable development. She soon began exploring the potential of business to effect systemic, and long-term, change and in 2009 co-founded the leading outdoor hospitality company Under Canvas with her husband on his family farm in Montana. Dubbed the founder ‘who put glamping on the map in the United States’ , the couple went on to sell their outdoor lifestyle brand for $100 million less than ten years later. Following the sale, the Duseks co-founded a new eco-travel company, Few and Far, that ‘creates extraordinary eco-hospitality experiences that endeavour to protect and preserve wild places around the world’. In all its management plans, the company's focus is on conservation (environment) and social impact (job creation in surrounding communities), as well as regeneration through its carbon sequestration projects. They also co-founded Enygma Ventures, a venture capital fund with an explicit mandate to close the gender and funding gap for female entrepreneurs across sub-Saharan Africa. Sarah and her husband moved to Cape Town, South Africa, with their two sons in 2019. She currently splits her time between South Africa and the United States. On 2 September 2024, Sarah released her first book Thinking Bigger, a business book aimed at demystifying the entrepreneurial journey and the over complicated and inaccessible world of funding for female entrepreneurs. Structured in 10 chapters to mirror a traditional 10-page pitch deck, Sarah unpacks what venture capitalists look for in a potential business and what aspiring entrepreneurs need to include in a winning pitch deck. Sarah weaves her own entrepreneurial journey through the entire book, showing in each chapter the long and rewarding journey of growing her small four-tent business into the $100 million sale it was a decade later. 2 Episode Description I have read many entrepreneur biographies, but none so captured the grit, persistence and flexibility it takes to create a truly successful business like Sarah Dusek does in her book Thinking Bigger - and in her generous share in this week’s conversation. Sarah describes in vivid detail her journey from being flat broke and living in a camper van to growing and selling her business Under Canvas (co-founded in 2009 with her husband) for $100 million almost ten years later. ‘Iterate’ and ‘fail fast, fail often’ are two start-up mantras on constant repeat in innovator circles, but both sound more like they belong in a factory than in the day-to-day running of a typical business. Sarah shows us what these clichés look like, without graphs, spreadsheets or bullet points, and speaks candidly about the identity shift needed to change from being her husband’s ‘helper’ to becoming the CEO of their company. Her story of turning four tents into a $100 million outdoor lifestyle brand is not so much about a series of dramatic events, but about an openness to change direction, be flexible, grab opportunities and respond to people’s needs - and a willingness to tweak one’s dream a little, when that dream in its current form, is hitting a ceiling. Sarah gives us all a glimpse into how successful businesses position themselves in such a way that they can scale. She shares how she moved away from being solely focused on growing a successful small business, to shaping the business into something of much greater value with a much bigger return on her initial investment. Sarah also gives us glimpses into the venture capital world, first through her own experiences trying to raise ‘big money’ and then as a venture capital investor herself, who has for the past five years been helping female entrepreneurs across sub-Saharan Africa successfully pitch and scale their businesses. The heart of Sarah’s own story and that of her approach to investing in female entrepreneurs, lies in her book’s title, as she encourages, cajoles, pushes, and entreats women to Think Bigger , so that ultimately women can help shape the world around them, create big businesses that can effect big change and ultimately, influence the trajectory of economic growth on the continent. The book, and this episode, are ultimately a clarion call for women to get 'unstuck', think big and execute even bigger. 3 Show Notes 00:00:34 The Rocky Mountains is a formidable mountain range stretching from Canada to New Mexico in the United States. They are a testament to the Earth's geological processes, formed over millions of years through tectonic plate movement and volcanic activity, and represent a unique and dramatic landscape that include mountain ranges, alpine lakes (formed by glacial erosion and deposition), glaciers and volcanoes. 00:00:41 The word 'safari' originates from the Swahili language, which in turn comes from the Arabic word 'safar' meaning 'journey'. The Swahili word 'safari' can be used to describe any type of journey, not just those involving wildlife. The term was popularized in the West by the British explorer Richard Francis Burton, who traveled extensively in East Africa in the 19th century. Burton was fascinated by the Swahili language and culture, and he used the word 'safari' to describe his journeys throughout the region. 00:00:44 Zimbabwe is a landlocked country in southern Africa. It shares borders with South Africa, Botswana, Zambia and Namibia. It boasts some of the most iconic tourist destinations in the region, including the World Heritage Site 'Victoria Falls', 'the greatest sheet of falling water' , flowing from the Zambezi river. 'You have the jewel of Africa in your hands,' said President Samora Machel of Mozambique and President Julius Nyerere of Tanzania to Robert Mugabe, at the moment of independence, in 1980 about the falls. 'Now look after it.'' 00:01:27 Sarah Dusek's first book is called Thinking Bigger . Excerpt from the Amazon blurb: 'Sarah Dusek shares personal anecdotes highlighting obstacles that women face in business and how to overcome them. She reveals the metrics that really matter to venture capitalists and how to pitch them successfully. Her book delves into the art and science of creating a winning "pitch deck"―the standard formula for pitching to investors, from crafting a compelling story to using data and design to make a lasting impact.' 00:01:32 Under Canvas was founded in 2012 and has since ' grown to include 11 safari-inspired Under Canvas locations, as well as a new luxury outdoor resort brand called ULUM. The leader in upscale, outdoor hospitality, Under Canvas camps have received awards from the likes of Condé Nast Traveler and Travel + Leisure as some of the best resorts in the U.S. and the world.' 00:06:40 Montana, Spanish name for mountain, is a landlocked state in the Mountain West subregion of the western United States. It has the largest grizzly bear population in the US and has more cattle than people. 00:20:50 This is a modified reference (which Sarah also makes in her book) to the 1989 movie Field of Dreams , in which a whispered voice tells Kevin Costner's character Ray Kinsella that 'If you build it, they will come', referring to a baseball field that he should build in the middle of his cornfields. 00:35:14 Yellowstone, America's first national park, is located in southern Montana. This is one of the first Tripadvisor reviews on Under Canvas when it first opened in Yellowstone West in 2012. 00:49:48 For those who want to go down a rabbit hole on the 'tool of persuasion' - the 10-page pitch deck 00:54:51 For a little taste, here is a glossary of 90 Essential Venture Capital terms and how Venture Capitalists make decisions according to the Harvard Business Review. 00:01:12 Sign up to Sarah's newsletter on sarahhdusek.com or apply during the next round of funding through Enygma Ventures . 4 Time Stamps 00:00 Introduction to the AfricanOptimist Podcast 01:18 Sarah Dusek's Journey: From Zimbabwe to Montana 06:00 The Birth of Under Canvas 09:57 Challenges and Pivots in Entrepreneurship 20:16 Overcoming Doubts and Embracing Risks 29:24 The Tent Rental Business 33:10 Creating a Tented Hotel Experience 36:57 Overcoming Initial Challenges 37:48 Living Conditions and Staff Living Conditions 38:37 Realizing the Business Potential that Can Scale 41:14 Understanding Venture Capital 42:47 Shifting Mindsets and Building Value 49:56 The Importance of a Pitch Deck 54:44 Facing the VC World 01:02:02 Embracing Thoughtful Capitalism 01:05:41 Empowering Female Entrepreneurs 01:11:58 Conclusion 5 Transcript africanoptimist ep11 Sarah Dusek Transcript .pdf Download PDF • 140KB Back to top ^ More on Sarah Contact Sarah Dusek Enygma Ventures Few and Far Article The Power of Knowing What You Want Book

< Back to all guests #12 Dr Thebe Ikalafeng - The African who travelled from his small town in Kimberley, to the top of Kilimanjaro, to the rest of the continent. 5 December 2024 FIND BELOW 1 Guest Bio 2 Episode Description 3 Show Notes 4 Time Stamps 5 Transcript 1 Guest Bio Thebe Ikalafeng is an award-winning pan-African marketer and brand strategist, who is widely recognised as the leading advocate of a brand-led African renaissance. He believes Africa’s brands - and all they represent about the innovative spirit, resilience and creative nature of Africans across the continent - are particularly effective in creating a positive image of the continent and are fundamental to its economic growth. Thebe kick-started his career in marketing with multi-national Colgate-Palmolive in New York, following the completion of his BSc in Business Administration (cum laude) in 1992, and his Master in Business Administration at Marquette University in the United States in 1993. In February 1994 he returned to South Africa to work for the Colgate-Palmolive office in Johannesburg, and worked for Sun International, among other corporates, before becoming the Chief Marketing Officer for Nike in Africa in 1996. At Nike he would go on to win numerous local and international awards with the Johannesburg-based ad agency The Jupiter Drawing Room for their pioneering Nike campaigns that promoted South Africa’s Rugby World Cup winners, the Springboks. Thebe left Nike in 2002 to start his own company the Brand Leadership Group , the first African-founded specialist branding agency that to this day is committed to ‘building, growing and protecting brands in Africa’. Under his leadership, the company has shaped the identities of major organisations and institutions, including MTN, Transnet and the African Union, as well as several African governments. He went on to establish Brand Africa in 2009 as a ‘non-profit non-governmental vehicle to proactively drive a brand-led African agenda’. Brand Africa officially launched in 2010 with the Brand Africa Forum, hosted by Brand South Africa, to ‘assess and leverage the impact the equity of the first World Cup in Africa for the African brand’. Since then, the non-profit focuses on promoting and celebrating African excellence to counteract the negative and misinformed stereotypes and perceptions that continue to damage the continent economically. Its flagship programme, the annual Brand Africa 100 : Africa's Best Brands' initiative , ranks the most admired brands across the continent, and analyses their popularity against their global counterparts. The research, in partnership with Kantar and Geopoll, is the only and most cited study and reference of brands in Africa and has become an influential annual benchmark of excellence for brands operating on the continent. In 2020 Thebe founded the Africa Brand Leadership Academy (ABLA) to identify and grow a network of talented youth leaders to create lasting social impact and contribute to the growth of the continent. In 2021 he completed his Master of Laws (LL.M) at the University of Turin in collaboration with the World Intellectual Property (WIPO), the United Nations special agency on Intellectual Property. He subsequently created Africa Intellectual Property Partners , a law advisory practice that ‘protects, manages and enforces’ intellectual property rights in Africa. Thebe has been a frequent speaker at forums such as the World Economic Forum and the African Union, where he advocates for an ‘Africa first’ approach, urging African leaders to create their own narratives about their people, places and products, and to determine their own agenda. He has received over 75 awards for his contributions to branding and leadership since he was first awarded by Marquette University American Marketing Association for marketing excellence upon graduation in 1992. His many accolades include being recognised as one of the ‘100 Most Influential Africans’ by New African Magazine in 2013 and 2015, and one of ’50 African Titans’ by the UAE’s Networking Group in 2022 and ‘Most Reputable Africans’ by UK’s Reputation International in 2023. In 2021 he received the Lifetime Achievement Award from South Africa’s Financial Mail and in 2022 the Lifetime Achievement Award from the Public Relations Institute of Southern Africa. He was was honoured as one of ‘100 Most Influential Creative People of African Descent’ by the United Nations in the International Year of the Creative Economy for Sustainable Development in 2021. In 2023 Thebe received an EMY Africa Special Recognition Award in Ghana for driving a brand-led African agenda and in 2024, Thebe was awarded two honorary doctoral degrees, from the University of South Africa and the University of Johannesburg respectively, for exceptional contributions to branding in Africa. He has served on diverse private and public sector boards for over 25 years, including Mercantile Bank (15 years), South African Tourism (10 years), World Wide Fund for Nature (WWF) (10 years) and Foodcorp (3 years). He is a member of the Sol Plaatje University council, PSI board and WWF Nedbank Green Trust. In his book, The Traveller , launched in October 2024, Thebe writes about the evolution of his marketing career, from his early studies to the ‘great African adventure’ that led him to ‘discover the true spirit and identity of the continent’ when he travelled to every single country in Africa. Globally he has travelled to 120 countries and every continent in the world, from the Arctic in Greenland to Antarctica. These travels have been beautifully captured in an online archive of photos, alphabetically organised by country and include adventures like trekking with the rare silverback gorillas on the Virunga mountains in Rwanda and Uganda and summitting Mt. Kilimanjaro in Tanzania, Mt. Sinai in Egypt and Mt. Elbrus in Russia. 'While it sounds exciting to say I've travelled from the Cape to Cairo, and from the South Pole in Antarctica to the North Pole in Greenland, there was ultimately a greater purpose. As Jessica Nabongo, who travelled to every UN member country in the world noted, few black people have taken these roads less travelled. 'We're so used to seeing the world through the lens of white men,' she said. 'There's obviously some uniqueness in the experiences that we have, as we exist in the world, as very different people.' (Thebe Ikalafeng, excerpt from The Traveller ) 2 Episode Description Meet the founder of Brand Africa, Dr Thebe Ikalafeng. Once decked out in immaculate corporate suits, he is now a walking celebration of African creativity and haute couture, a mentor to many a young talented creative bubbling up through the entrepreneurial ranks and a passionate promoter and protector of all things branded African. Much is written and broadcast about this award-winning marketer. But now he has written a book in which he is the teller of his marketing tales and his turn away from corporate and big brand marketing towards marketing an entire continent. This episode delves into some of the key moments that marked this journey. We cover his pursuit of excellence from an early age, his ‘almost career’ as an accountant, studies in the United States before South Africa became a democracy and why when destiny calls, your only job is to listen and follow. We explore his time as Nike’s Chief Marketing Officer for Africa, and why he turned his back on some big money in the corporate world to focus solely on promoting African brands. We then dig deeper into what a brand-led African Renaissance means, why it is so important for African leaders to ‘put Africa first’ and rally behind a 'Buy Africa Act' that is currently in draft form. We also cover the founding of his organisation Brand Africa , and the insights of its flagship programme, the Brand Africa 100 survey (and how he created it from scratch) and why the survey consistently has shown ‘how Africans say one thing, and do another’ instead of buying African products. He emphasizes the importance of visiting African countries for oneself, and why he decided to visit every single country on the continent following a conversation with Samsung Africa CEO KK Parks. Thebe does not suffer fools lightly and looks to a future filled with action, rather than backward, in regret. Asked about where he gets the energy from to do what he does, he laughed and said, ‘You sleep when you’re dead.’ He is a whirlwind of action, who epitomises his own mantra. Through his travels, his organisations, his insights and regular talks, Thebe has shown us all another side of what happens up and down the continent, and is one of the most passionate and knowledgeable advocates for African brands you will ever meet. Settle in for a fantastic listen to the life of the Traveller of Africa and the globe, Dr Thebe Ikalafeng. 3 Show Notes 00:00:53 The Springboks - known locally as The Bokke (Afrikaans for The (Spring)Bucks) - is the name of the South African national rugby team. They made their World Cup debut in 1995 when the newly democratic SA hosted the tournament in their country. The team, under the captaincy of Francois Pienaar, defeated the All Blacks in the final (15-12), a moment which is remembered as one of the greatest in SA's sporting history. The movie Invictus , starring Matt Damon as team captain Pienaar and Morgan Freeman as Nelson Mandela, captured the run-up to the winning moment. The movie was based on the 2008 book Playing the Enemy: Nelson Mandela and the Game That Made a Nation by British journalist and author John Carlin. 00:01:53 GQ Magazine (South Africa): Industry Icon of the Year 00:02:07 Thebe's Instagram account 00:02:15 Thebe Ikalafeng launched his book The Traveller in October 2024. 00:03:35 The Jupiter Drawing Room closed its doors after 30 years in business and helped launched a 100% black owned agency called Black Powder (as in 'gunpowder') shortly after. 00:05:21 'Chariots of Fire' Nike ad 00:05:27 Rassie Erasmus is the coach of South Africa’s national rugby team, the Springboks. Erasmus played for the Springboks as a loose forward in 36 Tests between 1997 and 2001 and also captained his country on one occasion, against the Wallabies in 1999. He is renowned for his innovative coaching strategies and passionate leadership, which culminated in South Africa's 2019 Rugby World Cup victory. 00:05:46 Graham Warsop was the founder and chair of the Jupiter Drawing Room and was inducted into the Loeries Hall of Fame in September 2013 for the contribution he ‘made to the South African industry over the past 25 years, and the role that he has played in shaping its reputation globally’. 00:06:30 Keith Rose founded Velocity Films with US producer Barry Munchick in 1990, a production company that was responsible for some of South Africa’s most memorable ads , including the iconic Chapman's Peak ad for Mercedes-Benz , and the mouse on the steering wheel ad for BMW . 00:07:42 1981 Academy Award winner Best Original score, Vangelis' Chariots of Fire 00:08:18 Thebe was awarded for his 'Aptitude in Marketing' at the American Marketing Association Awards for Students at Marquette University in the United Sates in 1993. 00:10:33 Mandela walking with his wife Winnie Mandela on the day of his release from prison on 11 February, 1990 after 27 years of being imprisoned fo r opposing South Africa's apartheid system. 00:11:25 Urgency around 1994: On the 27 April 1994 South Africans voted in the country's first democratic elections in which South Africans of all races could vote. In that election, Nelson Mandela was sworn in as president on 10 May 1994. 00:14:39 South African Breweries Limited (SAB Limited) and hotelier, Sol Kerzner, partnered to create Southern Sun Hotels (Southern Sun), the largest hotel group in the southern hemisphere at the time. Southern Sun commenced operations with six hotels, including the iconic Beverly Hills Hotel in uMhlanga Rocks, Durban, and was subsequently involved in the development of many of the most prestigious hotels of the era, including the Cape Sun, Sandton Sun and Sun City. Southern Sun expanded through the acquisition and development of hotels in South Africa and neighbouring countries, throughout the 1970s and early 1980s. The casino interests of Southern Sun, including the newly built Sun City operations, were separated from its hotel business into what later became Sun International. 00:17:39 MTN is Africa’s largest mobile network operator providing voice, data, fintech, digital, enterprise, wholesale and API services to 288 million customers in 17 markets. 00:18:07 Vodacom is a leading African connectivity, digital and financial services company. The Group, including Safaricom, serves over 200 million customers spanning the consumer and enterprise segments. From its roots in South Africa, it has grown to include operations in the DRC, Egypt, Ethiopia, Kenya, Lesotho, Mozambique, and Tanzania. Its mobile networks cover a total population of over 500 million people. Vodacom is majority-owned by Vodafone (65.1% holding), one of the world’s largest communications companies by revenue. 00:22:12 Unisa's roots (and by extension, that of higher education in South Africa) date back to 1873 when the University of the Cape of Good Hope was founded, initially functioning as an examining body in the British colony for higher education. In 1916, the university changed its name to the University of South Africa and in 1918 it relocated to Pretoria. In 1946, it became one of the first public universities in the world to teach exclusively by means of distance education. 00:22:21 Standard Bank Group is a commercial bank headquartered in Johannesburg, South Africa. The bank was founded in 1862 as a South African subsidiary of the British overseas bank Standard Bank, under the name Standard Bank of South Africa. Standard Bank Group is the largest African bank by assets and earnings. and has a presence in over 20 sub-Saharan African countries, four global centres, and two offshore hubs, with a focus on emerging markets 00:22:58 Professor Stella Nkomo is a Professor in the Department of Human Resource Management in the Faculty of Economic and Management Sciences at the University of Pretoria. She holds an MBA and Ph.D. in Business Administration. Professor Nkomo is a former Scholar-in-Residence at the Bunting Institute of Harvard University and Visiting Scholar at the Tuck Business School of Dartmouth College (USA). Her internationally recognized research on diversity, human resource management, and leadership and in organizations has been published in numerous journals and edited volumes. 00:23:24 AfricanOptimist Episode #1 Efosa Ojomo - About the 'Prosperity Paradox', disruptive & market-creating innovations and why capital has to be patient in Africa . 00:25:50 Professor Barney Pityana is a South African human rights lawyer and theologian who served as the Principal and Vice-Chancellor of Unisa from 2001 to 2010. He was one of founding members of the South African Students' Organisation, and an important figure in the Black Consciousness Movement with Steve Biko, a popular voice of Black liberation in South Africa between the mid 1960s and his death in police detention in 1977. 00:26:09 The FIFA 2010 World Cup was held in South Africa from 11 June to 10 July 2010. 00:26:18 “The African story, like its history, has always been left to the world to interpret and shape. This initiative is about Africa shaping its own destiny,” said founder of the Brand Africa initiative, Thebe Ikalafeng. Brand Africa Forum Press Release, 2010 on the inaugural Brand Africa Forum in 2010. 00:26:46 Jay Naidoo is a prominent South African anti-apartheid activist, trade unionist, and politician. He played a crucial role in the struggle against apartheid as the founding general secretary of the Congress of South African Trade Unions (COSATU) and later served as a minister in Nelson Mandela's government. 00:27:34 London-based Kantar is the world's leading marketing data and analytics business and an indispensable brand partner to the world's top companies, including 96 of the world's 100 biggest advertisers. 00:28:26 brand-led African Renaissance Ikalafeng, T. (2021). Inspiring a brand-led African revolution . In Dinnie, K. “Nation Branding – Concepts, Issues, Practice.” (Third Edition). United Kingdom: Routledge., pp AND Ikalafeng, T. (2021). Brand Africa 100: Africa’s Best Brands – A 10 year Reflection on Brands that are driving the African Renaissance. In:Kgomoeswana, V. ”Africa Bounces Back.” South Africa: McMillan., pp 427 – 434 00:29:18 Anholt & Co. is Simon Anholt’s government advisory practice. Over the last twenty years, the firm has worked with the presidents, prime ministers, monarchs and governments of over 60 countries, cities and regions, as well as their tourist boards, trade and investment promotion agencies, cultural departments and other state and non-state bodies, helping them to engage more productively and imaginatively with the international community. 00:31:28 Dangote Cement is a Nigerian Cement manufacturer and is the largest cement manufacturer in sub-Saharan Africa. It is known for quality, innovation and a strategic approach to sustainability Dangote Cement Plc (DCP) is a Nigerian cement manufacturer and distributor that operates in many countries across Africa Dangote Industries Limited is a diversified and fully integrated conglomerate with an annual group turnover in excess of US$4 billion (2016) with vibrant operations in Nigeria and Africa across a wide range of sectors including cement, sugar, salt, condiments, packaging, energy, port operations, fertilizer, and petrochemicals. Aliko Dangote, a Nigerian businessman and philanthropist, is the founder and CEO of the Dangote Group conglomerate Aliko Dangote, Africa's richest person, founded and chairs Dangote Cement, the continent's largest cement producer with a real time net worth of $11.1 bn 00:32:20 Brand Africa 100 - view the Top 100 most admired brands in Africa in 2024. Brand Africa was launched in 2010 with a Brand Africa FORUM, an international gathering of global and African decision makers, thought-leaders, influencers and youth on 16 September 2010 in South Africa immediately post the 2010 FIFA World Cup. The agenda of the first Brand Africa FORUM was to assess the impact of and leverage the equity of the first World Cup in Africa for the African brand. 00:32:46 GeoPoll 'provides remote, mobile-based research solutions throughout Africa, Asia, and Latin America, and is the global leader in revolutionizing data collection across the three continents. Since their inception in 2012, when they pioneered the first mass survey in the Democratic Republic of Congo via text message, GeoPoll has continuously evolved to deliver unparalleled data quality to humanitarian organ izations, governments, and leading brands.' 00:35:38 Dr Ali Mazrui was a Kenyan-born American academic, professor and political writer on African and Islamic studies and North-South relations. With a Kenyan government scholarship, he completed his BA with distinction from Manchester University in Great Britain in 1960, his M.A. from Columbia University in New York in 1961, and his doctorate (DP hil) from Oxford University (Nuffield College) in 1966. After his studies he became Head of the Department of Political Science, Dean of the Faculty of Social Sciences and Dean of the Faculty of Law at the Makerere University in Kampala. He was forced into exile in the US in 1973 and worked at Stanford University for two years before moving to the Political Science Department at the University of Michigan, where he stayed for 17 years. In 1989, he was appointed to the Albert Schweitzer Chair in the Humanities at Binghamton University where he founded the Institute of Global Cultural Studies, of which he was the Director until he retired on 1 September 2014. He was a prolific writer, find a list of some of his writings here . He was awarded the Order of Companions of O.R. Tambo in Silver for ' his intellectual contribution focusing on Africa, Islam and North-South relations, and for putting the African continent on the pedestal, unearthing and laying bare the grandeur of Africa.' Ali Al'amin Mazrui died in New York, at the age of 81. 00:37:00 ' Agenda 2063 : The Africa We Want' is the African Union blueprint and master plan for transforming Africa. 00:38:09 The African Continental Free Trade Area (AfCFTA) was signed in Kigali, Rwanda on 21 March 2018 , during the 10th Extraordinary Summit of the African Union (AU) Assembly of Heads of State and Government. The agreement was brokered by the AU and was signed by almost 50 AU member states. The signing ceremony was described as a historic moment for the continent. The agreement entered into force on May 30, 2019. 00:38:44 Th e original Buy American Act was passed in 1933 and applied to Federal Government buys for its own use, and applications within the US borders (i.e., an overseas naval base would not be under this provision). The law was primarily created in an att empt to restart the United States economy following the great depression. The Build America, Buy America ( BABA) act was enacted in 2021 as part of the Infrastructure Investment and Jobs Act (IIJA). 00:39:29 The book Epic in America was written by James Trulow Adams , an American writer and historian. He popularized the phra se the American Dream in his 1931 book The Epic of America . 00:40:30 How we got to Made in China 00:42:2 Amapiano is a South African music genre that combines elements of house, jazz, kwaito and lounge music . Amapiano originated in the townships of South Africa in the 2010s. The word amapiano is Zulu for 'the pianos'. 00:42:35 Maxhosa Africa is a South African knitwear brand founded in 2010 by Laduma Ngxokolo, originating in 'the desire to explore knitwear design solutions suitable for amakrwala (Xhosa initiates). The vision began by creating a modern Xhosa-inspired knitwear collection suitable for this market. Laduma, having gone through this process, felt compelled to develop premium knitwear in celebration of traditional Xhosa aesthetics.Through accessing and playing with the astonishing power of traditional Xhosa beadwork patterns, symbolism and colours, MAXHOSA AFRICA was born. The brand opened its first boutique in New York in February 2024. 00:42:45 Missoni is an Italian luxury fashion house known for its colorful knitwear designs founded by Ottavio and Rosita Missoni in 1953. 00:43:42 WIPO was established in Geneva in 1967 and provides services that enable creators, innovators and entrepreneurs to protect and promote their intellectual property (IP) across borders and acting as a forum for addressing IP issues. 00:45:31 Thebe founded the African Brand Leadership Academy in 2010 to ' sharpen brand leadership skills required to respond to African conditions'. 00:45:56 The Africa Intellectual Property Partners practice 'helps established and emerging businesses, creative community and individuals in Africa and beyond to identify their valuable brand assets, enforce their rights, and protect them against predatory, abusive and illegal abuse; to develop strategies to leverage and maximise those rights, and to develop policies for their acquisition, use and management. 00:49:43 The book The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty , was written by Clayton Christensen, Efosa Ojomo and Karen Dillon who posit that the right kind of innovation not only builds companies—but also builds countries. The Prosperity Paradox identifies the limits of common economic development models, which tend to be top-down efforts, and offers a new framework for economic growth based on entrepreneurship and market-creating innovation. Interested in more, listen to AfricanOptimist Episode #1 Efosa Ojomo - About the 'Prosperity Paradox', disruptive & market-creating innovations and why capital has to be patient in Africa 00:50:37 For more than 20 years, the Edelman Trust Barometer has 'studied the influence of trust across society — government, media, business, and NGOs — to shape conversation, drive results and earn action '. 00:55:34 L. Ron Hubbard was an American author and founder of Scientology, a controversial religious organization. His book Dianetics: The Modern Science of Mental Health introduced his theories on the human mind and spirit. 00:55:47 Erma Bombeck 'became a household name in the 1970s and 1980s. She spoke for the women of an entire generation, revealing that being a housewife and a mother came with its own sets of concerns, and wasn’t necessarily a glamorous occupation. She wrote with hilarity and wit'. 00:56:48 KK Park served as the first president of Samsung Africa's headquarters for three and a half years . During his tenure, he began projects to help the company achieve its corporate social responsibility goal of impacting the lives of five million people across Africa by 2015 . 00:57:27 An excerpt from Thabo Mbeki's opening speech at the Tourism Indaba held in 2003 in Durban. 'It would be very foolish for me to try to teach you, the delegates, anything about tourism. Rather, I would like to speak to you as a tourist - the beneficiary of the services that you offer. You will pardon me if I speak too much about South Africa. But it may be that what I might say might be of more general application. To let you into a secret, with the request that all of you keep this strictly to those of us who are in this hall, I have been considering asking our government to give me sabbatical leave for one year. I would then use these 12 months to tour South Africa and Africa. I would travel incognito, necessarily using an assumed name, which would be Wolfgang Schmidt, born somewhere in Bavaria, in the Federal Republic of Germany.' Mbeki goes on to what can only be described as a love letter to Africa, by listing all the places he would want to visit if he could go on sabbatical. Do yourself a favour and read the whole speech. It makes you understand how one-sided the regular reports on Africa are, and why Thebe took the decision to go see the continent for himself. 00:58:26 Chinua Achebe was a Nigerian novelist, poet, and critic who is regarded as a central figure of modern African literature. His first novel and magnum opus, Things Fall Apart (1958), occupies a pivotal place in African literature and remains the most widely studied, translated, and read African novel. Read this beautiful tribute from one of my favourite online platforms to understand his place in literature and the power of his voice and this , which I am so happy I stumbled upon. 4 Time Stamps 00:00 Introduction to the African Optimist Podcast 01:12 From Promoting Africa 01:33 Affirmations of African Identity 02:25 The Journey of Self-Discovery 02:55 The Book: A Different Perspective on Africa 03:31 Marketing Mastery with Nike 05:16 Iconic Campaigns and Creative Risks 07:41 A Passion for Marketing 09:32 Life and Studies Abroad 11:04 Returning to a New South Africa 12:36 Following One’s Destiny 16:39 Corporate Offers and Entrepreneurial Decisions 20:23 Building African Brands 26:06 Branding Africa: The World Cup and Beyond 27:06 Redefining Africa's Agenda Through Branding 28:20 The Power of Brands in Shaping National Identity 29:54 Challenges and Opportunities in Branding Africa 32:11 Establishing the Brand Africa 100 Metric 34:51 The Gap Between Trust in African Products and Buying African Products 37:58 The Importance of Intra-Africa Trade 40:00 Learning from Global Branding Success Stories 43:21 The Role of Intellectual Property in African Branding 45:11 Personal Contributions to African Branding 48:28 The Need for Political Will and Local Agenda-Setting 56:03 Thebe’s Journey Across Africa and Its Impact on him 59:53 Countering Negative Narratives with Optimism 01:01:51 Conclusion 5 Transcript africanoptimist Transcript ep 12 Thebe Ikalafeng .pdf Download PDF • 134KB Back to top ^ More on Thebe Ikalafeng Contact Follow on Instagram Read more on Thebe Ikalafeng's website Videos Why Africa isn't where it ought to be and what we need to do , Thebe Ikalafeng, TEDxAccra 2021 Watch the launch of the 2024 Brand Africa 100 event, presenting South Africa's Best Brands and the Top 30 Brands that have shaped South Africa's identity and competitiveness over the past 30 years. Watch an interview with Thebe at the launch of Brand Africa in 2011. Watch a collection of video interviews with Thebe on his website. Magazine DREAM IT, DO IT, Thebe Ikalafeng's African Odyssey , Your Luxury Africa, pp16-19, July 2023, Portraits by Trevor Stuurman Book HE SAID IT highlights from the episode 'There were no surprises. There were affirmations. There were validations in my travel across the continent, and the affirmations were, we’re a truly proud people. We are an entrepreneurial people, we're a creative people, we're a welcoming people . I felt validated as an African.' 'I said, ‘Let's just make it simple. Let's ask Africans a simple question: What is your most admired brand? And we focus on admiration because admiration is anchored on a couple of things. Love what you love. Trust what you trust, and respect what you respect. That's admiration. So the things you admire, you admire them because you love them, you trust them and you respect them. So we said, let's use that as a metric, a simple metric.' '64% of Africans believe in Africa, but only 20% buy Africa. So that stat to me has never escaped me from the time it started, 'cause it said, Africans say one thing, but they do another .' And Jay Naidoo said at that forum, ‘Everybody has got an agenda for Africa, but Africa doesn't have an agenda for Africa.’ 'All summits about Africa should be held in Africa. We should be going there, to their countries, to talk about what we can get out of them. They should be coming to ours on what they can get out of us, and it should be in equitable relationships. Right now, it's not equitable.' Our job is to listen and our job is to watch. And our job is to read, because destiny is incredible. Destiny attracts you. There's a pull to destiny. You don't have to do much, you just have to follow. 'The African Union Building was built by the Chinese. The African Union programme is funded over 70% by the West and the East. There is no way in hell we're in charge of our agenda. Until we can create our own money, we'll never be able to change what I'm talking about. ' 'I've always been the same person. I've never changed. I don't sell my achievements. I focus on results. I focus on change and results and telling stories that contribute to a better society. ' Listen to the full episode:

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